Newtown, 2042, NSW,
Australia
Morpht Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Morpht and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Morpht employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Morpht has purchased the following applications: Quickchat AI for Chatbots and Conversational AI in 2024, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Recombee for Personalization and Product Recommendations in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Morpht is running and its propensity to invest more and deepen its relationship with Incentivai , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Morpht revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Morpht intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Incentivai | Legacy | Quickchat AI | Chatbots and Conversational AI | AI-Powered Application | n/a | 2024 | 2024 |
In 2024 Morpht implemented Quickchat AI on their website. Quickchat AI is deployed as a Chatbots and Conversational AI application to handle client inquiries and initial lead capture for the professional services firm.
The deployment centers on a web chat widget and configured conversational flows, using question and answer modules and intent routing to triage inbound requests. Quickchat AI has been configured with multi turn dialogue capabilities and fallback routing to human staff when conversations exceed automated scope, reflecting standard Chatbots and Conversational AI functional workflows.
Operational coverage is focused on the customer facing website, supporting sales qualification and client intake workflows rather than back office processing. Governance is held within Morphts small operations and marketing teams, who manage content updates, conversational training data, and monitoring of chat interactions through the vendor console.
Rollout was scoped for ongoing iterative updates to conversational content and administrative oversight, with routine review cycles for intent tuning and content accuracy. The implementation positions Quickchat AI as the primary conversational front end for Morphts client engagement on its website.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
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Collaboration | Collaboration |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Recombee | Legacy | Recombee | Personalization and Product Recommendations | eCommerce | n/a | 2024 | 2024 |
In 2024, Morpht implemented Recombee on its public website to enable personalized content delivery and recommendations. The deployment uses Recombee and is aligned to the Personalization and Product Recommendations category, with a focus on embedding recommendation capabilities into the firm website for professional services discovery and content personalization.
The implementation architecture relies on Recombee's real-time recommendation API and a client-side integration model, embedding a JavaScript recommendation widget and sending user interaction events for profiling and model scoring. Configuration work included catalog ingestion of site content, rule based recommendation settings and segmentation controls managed through the Recombee console, with marketing and digital experience owners governing taxonomy, recommendation rules and phased rollout across site sections. The deployment emphasizes recommendation engine functionality, user profiling, content catalog management and API orchestration to serve contextual recommendations on the Morpht website.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Tag Management | CRM |
|
2015 | 2015 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2013 | 2013 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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