Mrs. Fields' Original Cookies
8001 Arista Pl Ste. 600,
Broomfield, 80021, CO,
United States
Broomfield, 80021, CO,
United States
1 720-599-3350
Retail
Mrs. Fields' Original Cookies Technographics
Mrs. Fields' Original Cookies Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mrs. Fields' Original Cookies and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Mrs. Fields' Original Cookies employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mrs. Fields' Original Cookies has purchased the following applications: Workstream Hiring for Recruiting in 2018, Microsoft 365 for Collaboration in 2016, Yotpo Reviews for Product Review Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mrs. Fields' Original Cookies is running and its propensity to invest more and deepen its relationship with Workstream , Microsoft , Yotpo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mrs. Fields' Original Cookies revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mrs. Fields' Original Cookies intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mrs. Fields' Original Cookies Tech Stack and Enterprise Applications
Mrs. Fields' Original Cookies HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workstream | Legacy | Workstream Hiring | Recruiting | HCM | n/a | 2018 | 2018 |
In 2018, Mrs. Fields' Original Cookies implemented Workstream Hiring to centralize store-level recruiting and onboarding across its retail footprint. The deployment targeted Recruiting use cases, enabling store managers and HR to source hourly candidates, manage applicant flow, and initiate onboarding from mobile devices. Workstream Hiring is positioned to support hiring and HR business functions within the company, aligning recruiting activity with store operations.
The implementation configured core modules common to Recruiting workflows, including candidate sourcing and screening, applicant tracking and status workflows, and automated onboarding and training sequences. Mrs. Fields' configuration emphasized mobile-first hiring and training, allowing offers, documentation capture, and training assignments to be completed from a phone, and it automated training progression to standardize new hire readiness. The full application name Workstream Hiring appears in operational use for candidate intake, interview scheduling, and digital onboarding checklists.
Operationally the rollout focused on store-level execution with centralized HR governance, retaining HR administrators for policy configuration and compliance oversight while empowering store managers to execute hiring from the field. The implementation scope covered retail stores and hourly store staff hiring workflows, with process changes to move recruiting and initial training to a mobile-driven cadence. Outcomes stated by the customer include helping find qualified employees, automating the training process, and ensuring all stores operate like the best store.
|
Mrs. Fields' Original Cookies Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Mrs. Fields' Original Cookies implemented Microsoft 365 to centralize Collaboration capabilities across its corporate and retail support teams. The deployment is tied to the retailer’s US operations and supports a workforce of approximately 300 employees, aligning the company name, Microsoft 365 application, and Collaboration category with core business communications and content workflows.
The Microsoft 365 environment was configured to provide standard Collaboration modules including hosted email, cloud file storage and sync, team messaging, and SharePoint based intranet and document management, along with the Office productivity suite. These functional components indicate a focus on unified communications, document lifecycle management, and distributed team collaboration consistent with Collaboration platform patterns.
Public site references show Microsoft 365 is used on their website, which indicates the tenant is surfaced in web-facing administrative or collaboration flows and is part of the company’s external and internal access footprint. Operational coverage extends across corporate departments and store-level support functions, enabling shared content, communications, and schedule coordination for retail operations and marketing teams.
Governance appears to be organized at the tenant level with centralized identity and access controls, administrator managed policies for email and document access, and role based permissions to support departmental workflows. The implementation narrative links Mrs. Fields' Original Cookies, Microsoft 365, and the Collaboration category to enterprise collaboration, content governance, and operational coordination.
|
Mrs. Fields' Original Cookies eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Yotpo | Legacy | Yotpo Reviews | Product Review Management | eCommerce | n/a | 2020 | 2020 |
In 2020, Mrs. Fields' Original Cookies deployed Yotpo Reviews on its public website. Yotpo Reviews was implemented as a Product Review Management application to capture customer feedback and surface user generated reviews for the company e-commerce storefront and direct to consumer channels.
The deployment uses the Yotpo Reviews embedded review widget and onsite display modules to present star ratings and written reviews on product pages. Configuration focused on review submission forms, rating schemas, and moderation rules to control publishing and display logic. These functional elements align with Product Review Management practices for collecting and curating customer feedback.
Architecture is consistent with a SaaS product review layer embedded into the corporate website, with review content and display components integrated into page templates. Operational ownership sits with marketing and e commerce teams who manage moderation workflows and content governance, with review publishing and display managed centrally for the site. The implementation integrates Yotpo Reviews into Mrs. Fields' online merchandising and customer experience workflows.
|
Mrs. Fields' Original Cookies CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Data Management Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Data Management Platform | CRM |
|
2016 | 2016 |
|
|
|
|
|
Data Management Platform | CRM |
|
2016 | 2016 |
|
|
|
|
|
Data Management Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Listing Management | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
Mrs. Fields' Original Cookies PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
|
Mrs. Fields' Original Cookies IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Mrs. Fields' Original Cookies
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Human Resources Director | Director | HR | |
|
|
|
Chief Executive Officer | CXO | Finance | |
|
|
|
President & COO Franchising | CXO | Finance | |
|
|
|
Human Resources Specialist | Manager | HR | |
|
Apps Being Evaluated by Mrs. Fields' Original Cookies Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mrs. Fields' Original Cookies IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mrs. Fields' Original Cookies digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Mrs. Fields' Original Cookies Technographics
Mrs. Fields' Original Cookies is a Retail organization based in United States,
with around 300 employees and annual revenues of $50.0 million.
Mrs. Fields' Original Cookies operates a diverse technology stack with applications such as
Workstream Hiring, Microsoft 365 and Yotpo Reviews,
covering areas like Recruiting, Collaboration and Product Review Management.
Mrs. Fields' Original Cookies has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workstream, Microsoft and Yotpo.
Mrs. Fields' Original Cookies recently adopted applications including
Wingify VWO in 2021, Cloudflare CDN in 2021 and Yotpo Reviews in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mrs. Fields' Original Cookies’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mrs. Fields' Original Cookies’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mrs. Fields' Original Cookies technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.