MSD Italy
MSD Italy Technographics
MSD Italy Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MSD Italy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 MSD Italy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MSD Italy has purchased the following applications: SAP SuccessFactors Learning for Learning and Development in 2018, Veeva CRM for CRM in 2015, OneTrust Cookie Consent for Governance, Risk and Compliance in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MSD Italy is running and its propensity to invest more and deepen its relationship with SAP , Veeva Systems , Hyntelo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MSD Italy revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MSD Italy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MSD Italy Tech Stack and Enterprise Applications
MSD Italy HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Learning | Learning and Development | HCM | n/a | 2018 | 2018 |
In 2018, MSD Italy implemented SAP SuccessFactors Learning as its Learning and Development platform. The deployment supported approximately 800 users and was operated across local departments and field sales teams, with cross functional coordination at European and Global levels where required.
SAP SuccessFactors Learning was administered with a full set of LMS administrative roles, including Item Admin, Curricula Admin, Report Runner, Instructor Admin, Learning Assignment Admin, Registrar Virtual Learning Admin, and Content Object Admin. Configuration focused on curricula management, learning assignment workflows, virtual classroom administration, content object lifecycle, and reporting capabilities, with the SAP SuccessFactors Learning name used centrally for course and compliance orchestration.
Operational integrations and content workflows included the use of Articulate Storyline 3 for authoring e learning content, and Microsoft Office 365 with SharePoint Designer and Team Sites for document storage and learner facing content repositories. The implementation established a vendor onboarding and testing workflow, the LMS administrator serving as the primary point of contact for external learning service providers and responsible for importing and validating new services in the learning environment. Support activities extended to audio and video recording and editing for the Sales Training Team and routine infrastructure troubleshooting for sales and field force users.
Governance and process responsibilities were formalized through certified SAP LMS administrative roles and by producing user guides and tutorials for both field force and headquarters users. The administrator provided ongoing IT and infrastructure support, problem solving, and training support, aligning operational procedures for content imports, virtual classroom scheduling, and report execution within the SAP SuccessFactors Learning environment. These controls supported consistent delivery of Learning and Development services across MSD Italy.
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MSD Italy CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Veeva Systems | Legacy | Veeva CRM | CRM | CRM | n/a | 2015 | 2015 |
In 2015, MSD Italy implemented Veeva CRM to centralize doctor engagement and informer relationship workflows within CRM for field operations. The deployment emphasized mobile-first access, with the Veeva CRM application configured for iPad use by market representatives to log calls, manage accounts and contacts, and plan customer interactions. Functional configuration aligned to CRM category capabilities such as multichannel engagement, call planning, and remote detailing, tailored to pharmaceutical regulatory workflows and medical-scientific interaction tracking. MSD Italy Veeva CRM supports CRM activities for field medical engagement and commercial informant interactions.
Training and governance activities continued into 2016, with course teaching on the use of the new Veeva CRM model on iPad for the management of remote relationships with market representatives. A targeted Yes we call course focused on webcall management with doctors, aimed at informants, formalized remote engagement protocols and user adoption practices. Operational coverage included medical affairs, field sales and informant teams across MSD Italy, while governance emphasized role-based access controls and standardized call documentation workflows.
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Customer Engagement | CRM |
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2023 | 2024 |
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MSD Italy TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2020 | 2020 |
In 2020, MSD Italy implemented OneTrust Cookie Consent on its public website to centralize cookie consent management and support digital privacy controls. OneTrust Cookie Consent was configured to deliver sitewide consent banners, a consumer preference center, cookie categorization and consent recording aligned with Governance, Risk and Compliance requirements.
The deployment emphasized client side script control, automated consent capture and retention of consent audit trails to provide an auditable control plane for website cookies. Configuration work tied the application to business functions including privacy, digital marketing and IT, enabling those teams to operationalize cookie governance, manage preference workflows and maintain compliance records using OneTrust Cookie Consent.
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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MSD Italy IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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MSD Italy CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at MSD Italy
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by MSD Italy Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MSD Italy IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MSD Italy digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD MSD Italy Technographics
MSD Italy is a Life Sciences organization based in Italy,
with around 800 employees and annual revenues of $200.0 million.
MSD Italy operates a diverse technology stack with applications such as
SAP SuccessFactors Learning, Veeva CRM and OneTrust Cookie Consent,
covering areas like Learning and Development, CRM and Governance, Risk and Compliance.
MSD Italy has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Veeva Systems and OneTrust.
MSD Italy recently adopted applications including
Hyntelo Lyriko in 2023, Amazon EC2 in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MSD Italy’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MSD Italy’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MSD Italy technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.