Austin, 78759, TX,
United States
MultiTracks.com Technographics
MultiTracks.com Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MultiTracks.com and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 MultiTracks.com employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MultiTracks.com has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Microsoft 365 for Collaboration in 2015, Hubspot CRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MultiTracks.com is running and its propensity to invest more and deepen its relationship with Oracle , Sage , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MultiTracks.com revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MultiTracks.com intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MultiTracks.com Tech Stack and Enterprise Applications
MultiTracks.com ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, MultiTracks.com implemented Oracle NetSuite ERP as its ERP Financial system to centralize accounting and financial operations. The Oracle NetSuite ERP deployment for the 20 employee retail company consolidated core modules including general ledger, accounts payable, accounts receivable, billing, and financial reporting into a single cloud based platform, serving as the primary transactional and reporting engine for finance and accounting functions.
The architecture emphasized a cloud SaaS deployment with role based access controls, a standardized chart of accounts, automated invoicing workflows, and structured period close procedures. Operational coverage focused on finance and accounting teams with configuration scaled to a small business footprint, and governance established month end controls, audit trails, and user role segregation to formalize process ownership.
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ERP Financial | ERP |
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2023 | 2023 |
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MultiTracks.com Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, MultiTracks.com implemented Microsoft 365 to address Collaboration needs across the organization. The implementation established Microsoft 365 as the primary cloud collaboration suite for the US-based retail firm, enabling centralized email, calendaring, document collaboration, and team communication for a small, distributed staff.
Microsoft 365 was provisioned to deliver cloud-hosted Office applications, email and calendar services, Microsoft Teams for real-time chat and meetings, SharePoint for document libraries and intranet content, and OneDrive for personal file sync. The company uses Microsoft 365 on their website, indicating tenant services are extended to public-facing digital assets or site-related content workflows, while core collaboration capabilities support daily productivity and content management.
Operational coverage focused on core business functions including sales, operations, and content production, with tenant-level administration and license management appropriate for an organization of approximately 20 employees. Governance practices were aligned to Collaboration category norms, centering on centralized user provisioning, role-based admin controls, and document sharing policies to manage access and collaboration across teams.
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Online Meeting Scheduling | Collaboration |
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2021 | 2021 |
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MultiTracks.com CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021, MultiTracks.com implemented Hubspot CRM. The deployment is centered on using HubSpot on their website to capture leads and route web-originated contacts into a single Hubspot CRM instance, aligning web capture with a centralized customer record. The implementation was scoped for a small retail organization and mapped web form capture, contact enrichment, and lifecycle stage assignment to core CRM records.
Hubspot CRM was configured with standard CRM capabilities including contact management, lead capture via website forms, deal pipeline tracking, and email automation workflows to support sales and marketing activity. Operational coverage focused on sales and marketing teams and extended to customer support workflows for order and account inquiries. Governance emphasized contact lifecycle definitions, lead routing rules, and segmentation for targeted outreach and ongoing data hygiene.
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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MultiTracks.com ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2019 | 2019 |
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MultiTracks.com IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at MultiTracks.com
| First Name | Last Name | Title | Function | Department | Phone | |
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Co-Founder & CEO | CXO | Finance | |
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Director of IT | Director | IT | |
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Content Manager | Manager | IT | |
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Apps Being Evaluated by MultiTracks.com Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||