Seoul, n/a,
South Korea
Nail Recipe Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Nail Recipe and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 240 Nail Recipe employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nail Recipe has purchased the following applications: Heren Co Public Secretary for CRM in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nail Recipe is running and its propensity to invest more and deepen its relationship with Heren Co or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nail Recipe revenues, which have grown to $74.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nail Recipe intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Heren Co | Legacy | Heren Co Public Secretary | CRM | CRM | n/a | 2023 | 2023 |
In 2023 Nail Recipe implemented Heren Co Public Secretary as its CRM for salon booking and customer engagement. Vendor testimonials on Gongbiz and Nail Recipe's own web presence indicate use of Heren Co Public Secretary for reservation management, customer charts, and automated messaging to drive bookings and reduce no-shows. This usage is focused on CRM and booking functions that support appointment workflows rather than broader enterprise systems.
Functional coverage includes appointment scheduling and booking calendar management, consolidated customer profiles and service history captured in customer charts, and automated messaging workflows for confirmations and reminders. Operational scope centers on front-desk booking operations and marketing-driven customer engagement across Nail Recipe salon operations in South Korea, aligning booking workflows with customer lifecycle management. Governance emphasis is on centralizing booking records and standardizing appointment workflows to support reduced no-shows and more consistent messaging.
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