National Amusements
846 University Avenue,
Norwood, 02062, MA,
United States
Norwood, 02062, MA,
United States
1 781-461-1600
Leisure and Hospitality
National Amusements Technographics
National Amusements Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by National Amusements and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 24000 National Amusements employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that National Amusements has purchased the following applications: SMG Employee Experience for Employee Experience in 2023, Microsoft 365 for Collaboration in 2019, Glassbox SessionCam for Customer Analytics in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems National Amusements is running and its propensity to invest more and deepen its relationship with SMG (Service Management Group) , Microsoft , Glassbox or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing National Amusements revenues, which have grown to $5.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for National Amusements intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
National Amusements Tech Stack and Enterprise Applications
National Amusements HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SMG (Service Management Group) | Legacy | SMG Employee Experience | Employee Experience | HCM | n/a | 2023 | 2023 |
In 2023, National Amusements implemented SMG Employee Experience for its Showcase Cinemas business. The full Employee Experience program launched in March 2023 across U.S. locations, with SMG managing the deployed service. The deployment centers on a managed engagement platform delivering core engagement and pulse surveys to measure workforce engagement at frontline cinema sites. SMG Employee Experience is positioned to support HR and employee engagement functions by delivering standardized survey instrumentation and reporting.
Functional modules implemented include core engagement surveys, recurring pulse surveys, and leader-facing EX insights and reporting that enable managers to act on workforce feedback. Operational scope covers Showcase Cinemas sites across the United States and targets frontline performance and retention within HR and people operations. Governance is organized around an ongoing survey cadence and leader actionability, with SMG operating survey management and data delivery so local leaders receive timely EX insights. The program focuses on measurement and manager enablement to inform HR initiatives aimed at reducing turnover and improving frontline execution.
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National Amusements Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019 National Amusements implemented Microsoft 365 to support Collaboration across its corporate environment. The company is using Microsoft 365 on their website, aligning the Microsoft 365 tenancy with public site content and employee-facing collaboration services.
The Microsoft 365 deployment emphasizes core collaboration capabilities, including Exchange Online for enterprise email, SharePoint Online for intranet and document management, Microsoft Teams for real-time chat and meetings, and OneDrive for Business for personal file storage and sync. Workflows enabled by Microsoft 365 include centralized corporate communication, document co-authoring and version control, and meeting and presence management to support internal team collaboration and cross-functional coordination.
Architecture and governance focus on a cloud-hosted Microsoft 365 tenancy integrated with centralized identity and access controls typical of Microsoft environments, enabling role based administration and conditional access policies. Operational scope centers on corporate communications, IT managed collaboration services, and content publication tied to the website, with governance extending to user provisioning, access management, and information classification consistent with Collaboration platform deployments.
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National Amusements CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Glassbox | Legacy | Glassbox SessionCam | Customer Analytics | CRM | n/a | 2013 | 2013 |
In 2013, National Amusements deployed Glassbox SessionCam on their public website. Glassbox SessionCam provides Customer Analytics capabilities including session replay, heatmaps, conversion funnel analysis, and form analytics to capture and surface user behavior across web sessions. The implementation used client-side JavaScript instrumentation embedded across the public site to collect session-level browsing data for forensic playback and behavioral analysis, with configuration focused on page-level capture and session sampling controls.
Configuration work emphasized Customer Analytics controls such as input masking for sensitive fields, configurable data-retention settings, and consent-aware collection to meet privacy requirements. Operational ownership rested with digital analytics, user experience, and marketing teams who consumed session replays and heatmaps to diagnose usability issues and prioritize interface changes, while governance procedures centered on reviewing masking rules and consent workflows for recorded sessions.
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Customer Data Platform | CRM |
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2015 | 2015 |
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Customer Data Platform | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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National Amusements PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2021 | 2021 |
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National Amusements IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at National Amusements
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by National Amusements Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from National Amusements IT executives and key decision makers. This section highlights National Amusements's latest recorded technology evaluations, including UKG Pro Payroll (ex Ultipro Payroll) for Payroll on 2024-07-08. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the National Amusements digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-07-08 | National Amusements | Evaluated | UKG | UKG Pro Payroll (ex Ultipro Payroll) | Payroll | HCM |
FAQ - APPS RUN THE WORLD National Amusements Technographics
National Amusements is a Leisure and Hospitality organization based in United States,
with around 24000 employees and annual revenues of $5.00 billion.
National Amusements operates a diverse technology stack with applications such as
SMG Employee Experience, Microsoft 365 and Glassbox SessionCam,
covering areas like Employee Experience, Collaboration and Customer Analytics.
National Amusements has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SMG (Service Management Group), Microsoft and Glassbox.
National Amusements recently adopted applications including
SMG Employee Experience in 2023, Zeotap CDP in 2022 and Oracle BlueKai in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of National Amusements’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates National Amusements’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete National Amusements technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.