Edina, 55435, MN,
United States
Nerdery Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Nerdery and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 270 Nerdery employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nerdery has purchased the following applications: Intentsify Intent Activation for Account Based Marketing in 2019, Greenhouse ATS for Applicant Tracking System in 2022, DigitalOcean Droplets for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nerdery is running and its propensity to invest more and deepen its relationship with Intentsify , Zoominfo , Greenhouse or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nerdery revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nerdery intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Intentsify | Legacy | Intentsify Intent Activation | Account Based Marketing | CRM | n/a | 2019 | 2020 | In 2019, Nerdery deployed Intentsify Intent Activation to strengthen its account focused demand generation capability, aligning with its Account Based Marketing objectives. The implementation targeted the need to identify which target accounts were in an active buy cycle and to produce a repeatable mechanism to get decision makers at those accounts to engage with Nerdery. Nerdery configured Intentsify Intent Activation to run intent activated demand generation campaigns that deliver branded content to persona targeted contacts at accounts exhibiting purchase signals. Functional capabilities emphasized account identification based on intent signals, persona level content delivery, activation rules that trigger outreach when intent thresholds are met, and capture of engaged contacts as top of funnel leads. The deployment emphasized campaign orchestration and content distribution workflows typical of Account Based Marketing programs. Operational ownership fell to the Demand Generation and Partnerships organization, with John Phillips as the Head of Demand Generation and Partnerships overseeing campaign governance and activation criteria. The solution was embedded into existing demand generation workflows and content channels to operationalize intent signals into actionable campaigns, without naming specific integrations. The implementation produced a practical mechanism to place branded content in front of targeted personas at intent identified accounts and to convert engaged contacts into quality top of funnel leads, reflecting the vendor claim that Intentsify Intent Activation is an effective and easy way to activate account intent into demand generation outcomes. | |
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Account Based Marketing | CRM |
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2024 | 2024 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 | ||
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| DigitalOcean | Legacy | DigitalOcean Droplets | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 | ||
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Application, Web and Enterprise Search | Content Management |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2011 | 2011 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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IT Service Management | ITSM |
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2019 | 2019 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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