Pleasanton, 94588, CA,
United States
Netwoven Technographics
Netwoven Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Netwoven and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 170 Netwoven employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Netwoven has purchased the following applications: Microsoft 365 for Collaboration in 2017, Lotame DMP for Data Management Platform in 2016, GoDaddy for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Netwoven is running and its propensity to invest more and deepen its relationship with Microsoft , Lotame , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Netwoven revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Netwoven intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Netwoven Tech Stack and Enterprise Applications
Netwoven Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Netwoven implemented Microsoft 365. The Microsoft 365 deployment is identified on Netwoven's public website and serves as the company's primary Collaboration application supporting professional services and corporate teams.
The implementation centers on Microsoft 365 Collaboration capabilities, including email and calendaring, SharePoint document management, Microsoft Teams for real time collaboration, and OneDrive for personal file storage, reflecting standard Collaboration workflows for knowledge management and client delivery coordination. Architecture follows a cloud hosted SaaS model with cloud identity and access patterns consistent with Microsoft 365, and governance emphasis on information architecture, document lifecycle policies, and user access controls during rollout to internal teams.
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Netwoven CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lotame | Legacy | Lotame DMP | Data Management Platform | CRM | n/a | 2016 | 2016 |
In 2016, Netwoven deployed Lotame DMP on their website. The deployment focused on capturing web behavioral data to enable audience segmentation and campaign targeting for marketing and digital engagement.
Lotame DMP, a Data Management Platform, was configured to ingest site events via client side tagging, assemble persistent audience profiles, and manage segment definitions for activation. Functional configurations included data ingestion, identity stitching, segment management, and export and orchestration capabilities common to Data Management Platform deployments.
Operational scope covered Netwoven marketing and digital teams using the corporate site as the primary data source, with governance implemented through centralized audience taxonomies and tagging standards. Netwoven Lotame DMP Data Management Platform supports marketing and digital operations, and rollout activities emphasized tag inventory updates and workflow changes to support audience provisioning and consent aligned data collection.
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Netwoven IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
In 2017, Netwoven implemented GoDaddy as the provider for its public website, adopting GoDaddy as its Application Hosting and Computing Services vendor. The deployment uses GoDaddy to host netwoven.com and to manage domain provisioning and public web delivery, aligning the application hosting layer with standard web hosting and DNS responsibilities. This configuration positions GoDaddy as the primary Application Hosting and Computing Services platform supporting Netwoven's external web presence.
Configuration and operational coverage focus on website content hosting, domain management, and certificate provisioning, which support marketing and external communications business functions. Operational governance is managed by Netwoven's IT and web operations teams, covering access control, site updates, and billing administration through GoDaddy. The implementation reflects a straightforward hosting architecture typical for Application Hosting and Computing Services, with GoDaddy providing the core infrastructure and site delivery capabilities.
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IT Decision Makers and Key Stakeholders at Netwoven
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Chief Executive Officer and Co-Founder | CXO | Finance | ||||
| Chief Technology Officer and Co-Founder | CXO | IT | ||||
| Chief Operating Officer | CXO | Finance |
Apps Being Evaluated by Netwoven Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||