Linthicum, 21090, MD,
United States
NFM Lending Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by NFM Lending and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 NFM Lending employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that NFM Lending has purchased the following applications: GoDaddy for Application Hosting and Computing Services in 2012, Microsoft 365 for Collaboration in 2016, Total Expert CRM for CRM in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems NFM Lending is running and its propensity to invest more and deepen its relationship with GoDaddy , Amazon Web Services (AWS) , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing NFM Lending revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for NFM Lending intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2012 | 2012 | ||
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 | ||
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Total Expert | Legacy | Total Expert CRM | CRM | CRM | n/a | 2025 | 2025 | In 2025, NFM Lending implemented Total Expert CRM as its enterprise CRM in the United States. The deployment positioned Total Expert CRM to centralize customer records and coordinate loan officer and partner engagement across the organization. Implementation emphasis included Total Expert Customer Intelligence, Journeys, and co-marketing modules, configured to support campaign orchestration, contact and account consolidation, and automated journey-based communications. Configuration work focused on improving loan officer productivity through lead-to-loan workflows, event-driven communications, and shared co-marketing asset distribution for channel partners. Operational scope covered retail lending teams and partner channels across the United States, with the CRM serving as the primary system of record for prospect and borrower engagement. The deployment leveraged CRM-standard capabilities for segmentation, campaign management, and journey orchestration to unify customer touchpoints across origination and partner engagement functions. Governance shifted toward centralized campaign governance and standardized journey workflows to align loan officer activity with partner co-marketing. According to the vendor case study, NFM generated $37M in funded loan volume and created hundreds of loans within six months of using Total Expert Customer Intelligence, an outcome reported after the implementation. | |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Employee Experience, Employee Engagement | HCM |
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2024 | 2024 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Payment Processing | ERP Financial Management |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2023 | 2023 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Transactional Email | PaaS |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Web Content Management | Content Management |
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2021 | 2021 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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