Iselin, 08830-3009, NJ,
United States
NJ Advance Media Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by NJ Advance Media and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 290 NJ Advance Media employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that NJ Advance Media has purchased the following applications: BuzzBoard for Account Based Marketing in 2017, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2015, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems NJ Advance Media is running and its propensity to invest more and deepen its relationship with BuzzBoard , Zoominfo , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing NJ Advance Media revenues, which have grown to $32.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for NJ Advance Media intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| BuzzBoard | Legacy | BuzzBoard | Account Based Marketing | CRM | n/a | 2017 | 2017 | In 2017, NJ Advance Media implemented BuzzBoard as the primary platform to support its Account Based Marketing initiatives. The deployment positioned BuzzBoard as the central account intelligence and ABM orchestration application to generate targeted outreach materials and inform sales enablement for local and regional advertisers. Configuration emphasized account profiling, competitive and industry trend analysis, social listening inputs, and automated presentation deck generation. BuzzBoard was used to consolidate firmographic signals and digital footprint research into structured insights and to produce client-facing decks tailored to individual prospects. The implementation incorporated data and research from Admall and MediaRadar alongside BuzzBoard outputs to assemble presentation-ready intelligence. Named targets used in the engagement included New Meadowlands Racetrack, Liberty Science Center, Seton Hall University, and Cove Haven Pocono Resorts, reflecting operational coverage across specific regional accounts and collaboration between marketing and sales functions. Governance focused on standardizing research templates and presentation workflows so BuzzBoard-sourced insights could be reliably transformed into sales materials. Rollout prioritized embedding the new research and content creation process into account team routines, with training and documented playbooks to ensure consistent use of social listening, competitor insights, and digital footprint analysis in campaign planning. | |
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Account Based Marketing | CRM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 | ||
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2020 | 2020 |
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