AI Buyer Insights:

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Normal Tech Stack and Enterprise Applications

HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Sympa Legacy Sympa HR Analytics Workforce Analytics HCM n/a 2022 2022
In 2022, Normal implemented Sympa HR Analytics to support rapid European expansion. The deployment positioned Sympa HR Analytics as Normal's central Workforce Analytics capability, consolidating employee records and high volume hiring workflow data for a retail organization with approximately 13,697 employees. The implementation centralized employee data management and standardised high volume hiring workflows, enabling structured reporting data models, role based access, and configurable analytics dashboards typical of Workforce Analytics platforms. Sympa HR Analytics provided the reporting primitives and consolidated HR datasets used to generate workforce metrics, headcount views, hiring funnel analytics, and operational reports for HR teams. Integrations were established to feed adjacent HR tools and reporting consumers across European HR operations, enabling downstream tools to consume a single source of employee and hiring data. The architecture emphasized a scalable data repository and reporting pipeline to support ongoing expansion across multiple European markets. Governance centered on standardised workflows, data quality controls, and a phased rollout to align country HR processes and reporting practices, with training for HR managers and central analysts. The vendor case study highlights improved visibility and integrations for reporting as outcomes of the Sympa HR Analytics deployment.
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Hosted Libraries Content Delivery Network IaaS n/a 2016 2016

IT Decision Makers and Key Stakeholders at Normal

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Normal Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Normal IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Normal digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Normal Technographics
Normal is a Retail organization based in Denmark, with around 13697 employees and annual revenues of $1.92 billion.
Normal operates a diverse technology stack with applications such as Sympa HR Analytics and Google Hosted Libraries, covering areas like Workforce Analytics and Content Delivery Network.
Normal has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Sympa and Google.
Normal recently adopted applications including Sympa HR Analytics in 2022 and Google Hosted Libraries in 2016, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Normal’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Normal’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Normal technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.