El Paso, 79901, TX,
United States
Novamex Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Novamex and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Novamex employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Novamex has purchased the following applications: FreeWheel Strata for Agency Management in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, Wyng Platform for Personalization and Product Recommendations in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Novamex is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Novamex revenues, which have grown to $90.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Novamex intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Strata | Agency Management | ERP Services and Operations | n/a | 2019 | 2019 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
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|
|
|
|
|
Collaboration | Collaboration |
|
2024 | 2024 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wyng | Legacy | Wyng Platform | Personalization and Product Recommendations | eCommerce | n/a | 2023 | 2023 |
In 2023 Novamex deployed the Wyng Platform to support Personalization and Product Recommendations across its CPG portfolio including Jarritos, Sidral Mundet, and Chocolate Ibarra. The Wyng Platform implementation is positioned as a marketing and CRM engagement deployment focused on database building and onsite personalization for U.S. consumers.
The deployment uses Wyng Experiences to run quizzes, sweepstakes, user generated content campaigns and other interactive activations, capturing millions of consumer opt ins and explicit preference signals. Functional configuration emphasized experience templates for quiz and sweepstakes workflows, UGC ingestion capabilities, and consent capture to populate a central marketing database for preference based personalization.
Integrations are organized around feeding collected preference data into email systems and onsite recommendation layers, enabling future linkage between Wyng captured signals and personalized email and onsite recommendation workflows. Operational coverage targets marketing and CRM teams supporting U.S. brand portfolios, with Wyng Experiences instrumented on consumer touch points to centralize opt in data for downstream personalization.
Governance and rollout were oriented to ongoing, multi year use with marketing owning campaign orchestration and CRM teams controlling audience segmentation and permissioned data usage. The case highlights higher engagement from interactive activations and an explicit design goal that Wyng captured preference based personalization will feed email and onsite recommendations as part of the companys customer engagement architecture.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Tag Management | CRM |
|
2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
|
2020 | 2020 |
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