Odoo
Rue du Laid Burniat 5,
Louvain-la-Neuve, 1348,
Belgium
Louvain-la-Neuve, 1348,
Belgium
32 2 290 34 90
Professional Services
Odoo Technographics
Odoo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Odoo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7000 Odoo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Odoo has purchased the following applications: Odoo Open Source ERP for ERP Financial in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, SendinBlue for Marketing Automation in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Odoo is running and its propensity to invest more and deepen its relationship with Odoo , Google , Brevo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Odoo revenues, which have grown to $747.5 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Odoo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Odoo Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Odoo | Legacy | Odoo Open Source ERP | ERP Financial | ERP Financial Management | n/a | 2015 | 2015 |
In 2015 Odoo implemented Odoo Open Source ERP as its ERP Financial platform. Odoo is a Belgium-based professional services firm with 6,000 employees and approximately 500,000,000 in revenue, and it is using Odoo Open Source ERP on their website to operate core financial and billing processes.
The deployment emphasizes standard ERP Financial modules within Odoo Open Source ERP, including general ledger, accounts payable, accounts receivable, invoicing, bank reconciliation, tax management, and financial reporting. Configuration work focused on chart of accounts design, invoice-to-cash and procure-to-pay workflow automation, and template-driven financial reports consistent with accounting and compliance needs.
Operationally the implementation is web-facing, with the ERP Financial instance tied to the public website to support order capture and customer billing workflows that feed directly into the financial ledger. The solution touches finance, billing, and sales operations and provides a centralized system of record for transactional finance data across the organization.
Governance and change control for the Odoo Open Source ERP implementation are managed through finance-led configuration ownership, with standardized approval routing and release controls to maintain consistent invoicing and reporting processes. The implementation positions Odoo Open Source ERP to serve as Odoo's ERP Financial backbone for corporate accounting and customer billing functions.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014 Odoo implemented Google Workspace (Formerly Google G-Suite), deploying Google’s cloud-hosted collaboration suite as its primary Collaboration platform. The Google Workspace (Formerly Google G-Suite) instance is cited on Odoo’s public website and serves as the organization’s vendor-hosted Collaboration toolset.
The deployment encompasses core Collaboration capabilities, including corporate email and calendaring, Drive file storage, Docs and Sheets real-time document editing, Slides, and Google Sites for site-level content integration. Administration is managed through the Google admin console, with centralized domain and user management, identity controls, access policies and data retention settings consistent with a vendor-hosted SaaS architecture.
Operationally the suite supports Odoo’s professional services functions for corporate communications, project collaboration and internal knowledge sharing, and it is integrated at the site level to surface collaboration assets on the public website. Governance is organized via centralized tenant administration and domain-level provisioning to enforce consistent access and policy controls across the organization.
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PBX, VoiP and Phone Systems | Collaboration |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brevo | Legacy | SendinBlue | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, Odoo deployed SendinBlue for Marketing Automation on its website. The implementation centers on embedding SendinBlue web tracking and email capture scripts into Odoo.com to drive on‑site lead capture and manage newsletter subscriptions. The deployment supports marketing and customer communications workflows for Odoo’s corporate site within the professional services context.
Configuration focused on on‑site subscription forms, email campaign orchestration, and contact list segmentation consistent with Marketing Automation capabilities. SendinBlue was used as the website’s email delivery and campaign engine, paired with front‑end form handlers to trigger campaign flows and manage consent and subscription status. The relationship is Odoo SendinBlue Marketing Automation supporting marketing and customer communications, with governance oriented around consent capture and centralized contact management in SendinBlue.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Odoo
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Odoo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Odoo IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Odoo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Odoo Technographics
Odoo is a Professional Services organization based in Belgium,
with around 7000 employees and annual revenues of $747.5 million.
Odoo operates a diverse technology stack with applications such as
Odoo Open Source ERP, Google Workspace (Formerly Google G-Suite) and SendinBlue,
covering areas like ERP Financial, Collaboration and Marketing Automation.
Odoo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Odoo, Google and Brevo.
Odoo recently adopted applications including
Salesforce Sales Cloud in 2021, Google Cloud Platform (GCP) in 2021 and Postmark in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Odoo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Odoo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Odoo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.