Amsterdam, 1079 LE,
Netherlands
OMB Digital Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by OMB Digital and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 OMB Digital employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that OMB Digital has purchased the following applications: Chatlab for Generative AI Platforms in 2024, Hubspot Live Chat for Chatbots and Conversational AI in 2024, Google Workspace (Formerly Google G-Suite) for Collaboration in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems OMB Digital is running and its propensity to invest more and deepen its relationship with Chatlab , HubSpot , Robofy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing OMB Digital revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for OMB Digital intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Chatlab | Legacy | Chatlab | Generative AI Platforms | AI Development | n/a | 2024 | 2024 |
In 2024, OMB Digital implemented Chatlab on their public website. The deployment uses Chatlab as a Generative AI Platforms application to provide embedded conversational AI for site visitors, exposing Chatlab's web chat interface for customer engagement and lead capture. The implementation scope is the external website, aligned to the firm's professional services offering.
Configuration and conversational flow management are handled through Chatlab's administrative console, with content and knowledge mapping aligned to OMB Digital's service descriptions. Operational coverage centers on marketing and client engagement functions, with internal staff maintaining prompts and response templates to reflect service updates. The architecture follows a lightweight, cloud based integration pattern typical for a small professional services firm, emphasizing rapid iteration and low operational overhead.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2024 | 2024 |
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Chatbots and Conversational AI | AI-Powered Application |
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2025 | 2025 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2025 | 2025 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Lead Generation | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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