Omnicom Media Group
10 Regents Wharf,
London, N1 9RL,
United Kingdom
London, N1 9RL,
United Kingdom
44 20 3349-6777
Communications
Omnicom Media Group Technographics
Omnicom Media Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Omnicom Media Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 Omnicom Media Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Omnicom Media Group has purchased the following applications: Oracle Taleo Cloud Service for Recruiting, Applicant Tracking System in 2019, Zoom for Audio Video and Web Conferencing in 2020, AdDaptive Intelligence Platform for Account Based Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Omnicom Media Group is running and its propensity to invest more and deepen its relationship with Oracle , Zoom Video Communications , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Omnicom Media Group revenues, which have grown to $4.10 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Omnicom Media Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Omnicom Media Group Tech Stack and Enterprise Applications
Omnicom Media Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Taleo Cloud Service | Recruiting, Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Omnicom Media Group deployed Oracle Taleo Cloud Service to manage external hiring and candidate intake on its corporate careers site. The Oracle Taleo Cloud Service implementation serves as the company’s Recruiting,Applicant Tracking System layer, providing a cloud-hosted applicant tracking platform that centralizes job posting, application capture, and requisition lifecycle handling for HR and Talent Acquisition teams in the United Kingdom.
Configuration of Oracle Taleo Cloud Service emphasized standard Recruiting,Applicant Tracking System capabilities, including career site integration for live job listings, candidate profile and resume intake, screening and workflow orchestration for requisition approvals, and recruiter and hiring manager role-based access. The implementation embedded Taleo workflows into the corporate website to route applicants into structured review queues and offer processes, while governance focused on centralized requisition control and recruiter workflow ownership to align hiring operations with corporate talent policies.
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Omnicom Media Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020 Omnicom Media Group deployed Zoom on its corporate website to enable web based client engagement and remote collaboration, using Zoom as the primary Audio Video and Web Conferencing application for public facing events. The implementation surfaces Zoom functionality directly on omnicommediagroup.com, supporting browser based meeting joins and embedded webinar streams for external audiences.
The deployment leveraged core Zoom capabilities typical of the Audio Video and Web Conferencing category, including hosted video meetings, webinar broadcasts, screen sharing, and session recording. Configuration emphasis was on web embedding and session orchestration, with Zoom Webinars and Zoom Meetings configured to present registration flows, live video playback, and recorded asset publication on the corporate site.
Operational coverage focused on client facing communications and collaboration workflows within Omnicom Media Group, with the public website acting as the primary touchpoint for external participants in the United Kingdom. The implementation supports both external event audiences and internal meeting use cases, aligning conferencing workflows with marketing and client services activities.
Governance and rollout centered on standardizing web embedded meeting templates and event registration processes, establishing content moderation and scheduling practices for public webinars. Zoom was positioned to handle the end to end audio video and web conferencing lifecycle on the site, while operational controls managed session publishing and archive access.
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Collaboration | Collaboration |
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2017 | 2017 |
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Omnicom Media Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AdDaptive Intelligence | Legacy | AdDaptive Intelligence Platform | Account Based Marketing | CRM | n/a | 2019 | 2019 |
In 2019, Omnicom Media Group implemented AdDaptive Intelligence Platform for Account Based Marketing. The vendor lists Omnicom Media Group on its public customer roster, indicating a commercial deployment of the AdDaptive Intelligence Platform to support account centric media strategies.
Configuration emphasized core Account Based Marketing capabilities, including account selection and audience segmentation, identity resolution and deterministic targeting, personalized creative delivery, and campaign orchestration with performance dashboards. The AdDaptive Intelligence Platform was used to operationalize these workflows and to provide attribution and reporting consistent with Account Based Marketing functional needs.
Integrations focused on media execution and customer data consolidation, using standard connections to demand side platforms, ad servers, data management platforms and CRM systems to enable account level targeting and unified measurement. These integration points supported orchestration between programmatic media, creative personalization and analytics.
Operational scope centered on marketing and media buying teams within Omnicom Media Group, with governance adjustments to account prioritization and a centralized audience taxonomy to scale ABM programs. Rollout required standardized campaign workflows and measurement governance to align creative, targeting and analytics across client service teams.
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Omnicom Media Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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Omnicom Media Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Whistleblowing Management | TRM |
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2020 | 2020 |
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Omnicom Media Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Omnicom Media Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Omnicom Media Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Omnicom Media Group
| First Name | Last Name | Title | Function | Department | Phone | |
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CFO | CXO | Finance | |
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European Financial Controller | Director | Finance | |
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Director of Technology Operations, EMEA | Director | IT | |
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Deputy Regional Finance Director, EMEA | Director | Finance | |
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Finance Director | Director | Finance | |
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Head Of Finance: Programmatic, Data & Technology | Director | IT | |
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Director of Shared Financial Services | Director | Finance | |
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Associate Director, Head of UK IT Service Desk | Director | IT | |
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Group HR Director | Director | HR | |
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Group Payroll and Benefits Officer | Manager | HR | |
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Apps Being Evaluated by Omnicom Media Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Omnicom Media Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Omnicom Media Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Omnicom Media Group Technographics
Omnicom Media Group is a Communications organization based in United Kingdom,
with around 10000 employees and annual revenues of $4.10 billion.
Omnicom Media Group operates a diverse technology stack with applications such as
Oracle Taleo Cloud Service, Zoom and AdDaptive Intelligence Platform,
covering areas like Recruiting, Applicant Tracking System, Audio Video and Web Conferencing and Account Based Marketing.
Omnicom Media Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Zoom Video Communications and AdDaptive Intelligence.
Omnicom Media Group recently adopted applications including
Amazon EC2 in 2021, Amazon CloudFront in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Omnicom Media Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Omnicom Media Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Omnicom Media Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.