Orlebar Brown
87-91 Newman Street,
London, W1T 3EY,
United Kingdom
London, W1T 3EY,
United Kingdom
44 20 7785 6941
Retail
Orlebar Brown Technographics
Orlebar Brown Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Orlebar Brown and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Orlebar Brown employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Orlebar Brown has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Teamtailor ATS for Recruiting, Applicant Tracking System in 2019, Zendesk Chat for Chatbots and Conversational AI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Orlebar Brown is running and its propensity to invest more and deepen its relationship with Oracle , Apple , Adyen or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Orlebar Brown revenues, which have grown to $130.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Orlebar Brown intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Orlebar Brown Tech Stack and Enterprise Applications
Orlebar Brown ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014 Orlebar Brown implemented Oracle NetSuite ERP to consolidate core finance and back office operations, targeting its ERP Financial footprint across accounting and order workflows. The deployment was scoped for the retailer's central finance function and adjacent operational teams to create a single source of financial truth.
The Oracle NetSuite ERP implementation centered on core financial modules including general ledger, accounts payable, accounts receivable and fixed asset accounting, paired with order management and inventory management capabilities to support retail and wholesale processes. Configuration emphasized automated accounting workflows, a centralized chart of accounts, period close orchestration and role based dashboards to improve visibility for finance and operations stakeholders.
Operational coverage included corporate finance and merchandising teams, aligning order to cash and procure to pay processes across channels. In line with ERP Financial deployments, integrations were provisioned for ecommerce order feeds, fulfillment and third party logistics using API driven connections, and governance was established through standardized accounting controls, defined user roles and staged functional rollouts to manage cutover and training.
|
|
|
|
|
ERP Financial | ERP |
|
2014 | 2014 |
|
|
|
|
|
Payment Processing | ERP |
|
2020 | 2020 |
|
|
|
|
|
Payment Processing | ERP |
|
2020 | 2020 |
|
|
|
|
|
Payment Processing | ERP |
|
2020 | 2020 |
|
Orlebar Brown HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019 Orlebar Brown implemented Teamtailor ATS to power hiring workflows on its public careers site. Teamtailor ATS operates as the company’s Recruiting,Applicant Tracking System and is used on careers.orlebarbrown.com to present openings and capture applicant data.
The implementation centers on typical applicant tracking capabilities, including branded careers site integration, job posting management, candidate application intake, and staged pipeline management. Configuration work focused on recruitment workflows, candidate stages and interview scheduling features native to Teamtailor ATS, enabling structured tracking from application through selection.
Operational ownership sits with Orlebar Brown’s people and talent acquisition teams who use Teamtailor ATS to centralize requisitions, manage candidate pipelines and enforce role based access to hiring workflows. Governance emphasis during rollout targeted standardized hiring stages and user permissions to support consistent recruiting practices across the organization.
|
|
|
|
|
Task Management | HCM |
|
2018 | 2018 |
|
Orlebar Brown AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Orlebar Brown implemented Zendesk Chat on its customer-facing website. The deployment places Zendesk Chat within the Chatbots and Conversational AI category to support ecommerce and customer service workflows for the UK apparel retailer.
The implementation used the Zendesk Chat web widget embedded across site pages, connecting real-time messaging to the agent workspace. Configuration included common Zendesk Chat capabilities such as pre-chat forms, canned responses, visitor tracking, chat routing and transcript capture, enabling synchronous messaging and agent queue management. Zendesk Chat was configured to handle live chat sessions and provide transcript records for subsequent reference.
Operational coverage centered on online customer support and site-assisted sales interactions, with agents managing concurrent web visitor conversations through the Zendesk Chat interface. Integration was limited to embedding the web widget in site pages and using the Zendesk Chat cloud service for session handling and transcript storage. The technical footprint is web-native, requiring client-side widget code and cloud-hosted chat services.
Governance focused on revising agent workflows to include real-time chat handling, use of scripted responses, session escalation protocols and standardized transcript logging for audit and training. Rollout details are confined to the website implementation, and the configuration reflects typical Chatbots and Conversational AI operational patterns for retail ecommerce.
|
Orlebar Brown Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2015 | 2015 |
|
Orlebar Brown Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Management | Content Management |
|
2020 | 2020 |
|
Orlebar Brown eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2016 | 2016 |
|
|
|
|
|
eCommerce | eCommerce |
|
2014 | 2014 |
|
|
|
|
|
eCommerce | eCommerce |
|
2014 | 2014 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2016 | 2016 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2018 | 2018 |
|
|
|
|
|
Product Review Management | eCommerce |
|
2019 | 2019 |
|
|
|
|
|
Shipping Management | eCommerce |
|
2020 | 2020 |
|
Orlebar Brown SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Inventory Management | SCM |
|
2014 | 2014 |
|
|
|
|
|
Order Management | SCM |
|
2014 | 2014 |
|
Orlebar Brown CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Support | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Orlebar Brown ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2022 | 2022 |
|
Orlebar Brown IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
IT Decision Makers and Key Stakeholders at Orlebar Brown
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Orlebar Brown Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Orlebar Brown IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Orlebar Brown digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Orlebar Brown Technographics
Orlebar Brown is a Retail organization based in United Kingdom,
with around 1000 employees and annual revenues of $130.0 million.
Orlebar Brown operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Teamtailor ATS and Zendesk Chat,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Chatbots and Conversational AI.
Orlebar Brown has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Teamtailor and Zendesk.
Orlebar Brown recently adopted applications including
Freshservice in 2022, Salesforce Sales Cloud in 2021 and Apple Pay in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Orlebar Brown’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Orlebar Brown’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Orlebar Brown technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.