Parkmerced
3711 19th Ave,
San Francisco, 94132, CA,
United States
San Francisco, 94132, CA,
United States
1 415-405-4640
Construction and Real Estate
Parkmerced Technographics
Parkmerced Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Parkmerced and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 95 Parkmerced employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Parkmerced has purchased the following applications: Yardi Voyager for Real Estate Property Management in 2019, Microsoft 365 for Collaboration in 2015, CallRail Call Tracking for Call Tracking and Recording in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Parkmerced is running and its propensity to invest more and deepen its relationship with Yardi , Microsoft , Agendize or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Parkmerced revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Parkmerced intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Parkmerced Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Yardi | Legacy | Yardi Voyager | Real Estate Property Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019 Parkmerced implemented Yardi Voyager as its Real Estate Property Management platform to centralize resident services and property operations. Yardi Voyager was positioned to support daily frontline workflows executed by Community Outreach Coordinators and Lifestyle Coordinators, with explicit use for resident electronic file management and memoing.
Configuration emphasized resident file management and operational case tracking, aligning with typical Real Estate Property Management capabilities. The deployment covered maintenance inquiry intake and follow up, rentable item registration and viewings, lockout handling, nuisance report logging, reasonable accommodation requests, and amenity booking workflows such as clubhouse and elevator reservations.
Integrations were explicitly implemented with Reva and Box, with documentation and resident records stored in the resident electronic file across Yardi Voyager, Reva, and Box. Operational coverage was property level, supporting Community Outreach, Resident Services presence for tower and townhome inspections, and coordination between resident-facing staff and Lifestyle Coordinators to manage move in experiences and reservations.
Governance and process changes included a mandatory memo submission policy for every resident interaction and a daily In-Process Memo Report clearing requirement, ensuring consistent data capture in Yardi Voyager. The implementation reinforced standard operating procedures for incident reporting and document retention, making Yardi Voyager the authoritative Real Estate Property Management system for Parkmerced resident-facing workflows.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Parkmerced implemented Microsoft 365 as its Collaboration platform to support corporate productivity across property management, leasing, facilities, and administrative functions. The presence of Microsoft 365 is referenced on the Parkmerced website, indicating organizational adoption of the Microsoft 365 application for core collaboration needs.
The implementation centers on Microsoft 365 capabilities provisioned for enterprise email, document management, team collaboration, and file synchronization. Configuration work emphasized tenant-level provisioning of user accounts, centralized identity and access controls, and role based permissions to manage access to shared mailboxes and document libraries.
Operational coverage is oriented to corporate and site level business functions including property management operations, leasing administration, tenant communications, and back office administrative workflows. Governance activities aligned with the deployment included group based access governance, document retention and sharing policies, and administrative controls for ongoing user provisioning and lifecycle management.
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Online Meeting Scheduling | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2017 | 2017 |
In 2017, Parkmerced implemented CallRail Call Tracking on its public website to capture and attribute inbound phone leads. The deployment uses CallRail Call Tracking as a Call Tracking and Recording solution to instrument web visitor to call conversions and associate tracked numbers with marketing sources. The implementation is concentrated on the website channel and supports marketing and property leasing business functions.
CallRail Call Tracking was configured to provide call analytics, call recording, and dynamic number insertion, reflecting standard Call Tracking and Recording capabilities for web lead capture. Operational coverage centers on the marketing team and leasing office workflows, where call events and recordings are used for lead qualification and follow-up processes. Governance emphasizes consistent number placement on web pages and analytics reporting to support marketing attribution and operational response.
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Parkmerced
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Parkmerced Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Parkmerced Technographics
Parkmerced is a Construction and Real Estate organization based in United States,
with around 95 employees and annual revenues of $25.0 million.
Parkmerced operates a diverse technology stack with applications such as
Yardi Voyager, Microsoft 365 and CallRail Call Tracking,
covering areas like Real Estate Property Management, Collaboration and Call Tracking and Recording.
Parkmerced has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Yardi, Microsoft and CallRail.
Parkmerced recently adopted applications including
Agendize in 2021, Yardi Voyager in 2019 and Autopilot Platform in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Parkmerced’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Parkmerced’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Parkmerced technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.