Pasadena, 91101-4841, CA,
United States
Pasadena Market Center Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Pasadena Market Center and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Pasadena Market Center employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pasadena Market Center has purchased the following applications: RealNex for Real Estate Property Management in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Propertybase CRM for Construction CRM in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pasadena Market Center is running and its propensity to invest more and deepen its relationship with RealNex , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pasadena Market Center revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pasadena Market Center intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RealNex | Legacy | RealNex | Real Estate Property Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Pasadena Market Center implemented RealNex Navigator as its commercial brokerage CRM and deal marketing platform, aligning the deployment with the Real Estate Property Management category. The adoption was part of a network wide rollout within the Keller Williams commercial broker network across the United States, targeting mobile CRM, listing management, and transaction workflow for field brokers. The scope emphasized broker and agent facing functions including listing lifecycles and deal orchestration.
Deployment centered on the Navigator CRM and the RealNex mobile app, configured for contact and lead management, listing syndication, deal tracking, and transaction management workflows. Marketing and deal promotion capabilities were configured to support broker marketing efforts and to orchestrate transaction stages with document access for brokers. Configuration used common Real Estate Property Management functional constructs such as listings, deal pipelines, contact segmentation, and mobile field access.
Operational coverage focused on brokerage sales, agent operations, and marketing teams within Pasadena Market Center and the broader KW Commercial broker network, with explicit emphasis on field access and mobile usage. Governance emphasized network wide standardization of CRM workflows and role based access for brokers and transaction coordinators to align selling processes. The vendor announcement highlights module usage priorities, in particular Navigator CRM and the RealNex mobile application, as central to the rollout.
The partnership announcement explicitly frames the implementation objective as increasing agent productivity and field access through CRM and transaction management capabilities, and it names Navigator CRM and the RealNex mobile app as primary modules for achieving those objectives.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Propertybase | Legacy | Propertybase CRM | Construction CRM | CRM | n/a | 2017 | 2017 |
In 2017 Pasadena Market Center implemented Propertybase CRM in the Construction CRM category to support commercial real estate brokerage operations. The deployment used Propertybase CRM as a Salesforce-based platform to consolidate contacts, listings, and deal pipelines into a single operational CRM instance.
Configuration focused on core CRM capabilities, including centralized contact management, listing record consolidation, and opportunity or deal pipeline tracking. Standard CRM workflows were configured to span lead capture through pipeline stages, aligning brokerage-specific data fields and record types to support listing and transaction lifecycles within Propertybase CRM.
Operational coverage targeted brokerage operations across regional offices, with a centralized data model intended to standardize processes across sites. Governance and rollout emphasized process standardization and configuration controls to align sales workflow and pipeline stages, and the solution was intended to standardize processes and improve lead-to-deal conversion across regional offices.
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CRM | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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