Patanjali Ayurved
601, Part B-2, Metro Tower 6th Floor Vijaynagar A.B. Road,
Indore, 452010,
India
Indore, 452010,
India
91 73 1476 7009
Consumer Packaged Goods
Patanjali Ayurved Technographics
Patanjali Ayurved Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Patanjali Ayurved and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3547 Patanjali Ayurved employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Patanjali Ayurved has purchased the following applications: Google Pay for Payment Processing in 2020, Intellicus for Analytics and BI in 2021, Netcore Customer Engagement for Customer Engagement in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Patanjali Ayurved is running and its propensity to invest more and deepen its relationship with Google , Intellicus , Netcore or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Patanjali Ayurved revenues, which have grown to $364.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Patanjali Ayurved intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Patanjali Ayurved Tech Stack and Enterprise Applications
Patanjali Ayurved ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Pay | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Patanjali Ayurved implemented Google Pay as a Payment Processing solution on its public e-commerce website. Patanjali Ayurved integrated Google Pay to capture consumer payment authorizations and wallet interactions directly in the web checkout flow, positioning Google Pay at the frontend of online payment acceptance.
The implementation concentrates on web checkout capabilities common to Payment Processing platforms, including a Google Pay payment button, client-side Web Payments API calls, and tokenized card and wallet transaction processing. Functional modules evident in the integration include payment initiation, token handling for authorization, and server-side acceptance of payment tokens for order capture and settlement orchestration.
Integration scope is limited to the company website and touches core business functions such as e-commerce checkout, payments operations, and order capture workflows. Governance and operational adjustments documented with the rollout include updating checkout processes, mapping Google Pay token formats into existing order and reconciliation procedures, and instrumenting transaction logging to align website payment events with finance and customer service workflows.
|
Patanjali Ayurved Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intellicus | Legacy | Intellicus | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, Patanjali Ayurved implemented Intellicus for Analytics and BI to establish a unified view of sales operations across India. The initiative concentrated on end-to-end visibility across the distributor network, explicitly tracking performance of super-distributors and distributors, inventory levels, and goods-in-transit to standardize reporting and operational oversight. Intellicus was positioned as the central analytics layer for sales and inventory monitoring across the business.
The implementation used sales BI and inventory BI/reporting capabilities within Intellicus, deploying standardized dashboards, scheduled reports, and KPI scorecards to surface distributor performance, stock aging, and shipment status. Configuration work focused on harmonizing distributor hierarchies and inventory metrics, and establishing time-series views to support both operational queries and period-over-period analysis. Reporting workflows were organized to support ad hoc analysis alongside periodic executive summaries.
Operational coverage spanned Patanjali Ayurved sales and supply chain functions across India, with distribution management and inventory teams as primary users. Governance practices included centralized report distribution and role-based access to maintain distributor-level data confidentiality and metric consistency, and process changes introduced routine exception alerting for out-of-stock and transit delays. The Intellicus deployment delivered improved transparency and enhanced sales and inventory monitoring as described in vendor documentation.
|
Patanjali Ayurved CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Netcore | Legacy | Netcore Customer Engagement | Customer Engagement | CRM | n/a | 2022 | 2022 |
In 2022, Patanjali Ayurved implemented Netcore Customer Engagement on its public website. Netcore Customer Engagement serves as the Customer Engagement platform for the web channel, instrumenting site activity to support consumer outreach and onsite personalization for Patanjali Ayurved.
The implementation leverages Netcore Customer Engagement capabilities common to web-first customer engagement platforms, including campaign orchestration, audience segmentation and behavioral triggers, personalization and message delivery across email, SMS, and web push, and analytics for campaign performance. Deployment uses client-side web instrumentation such as site tags or SDKs to capture behavioral events and to execute real-time personalization and triggered messaging, enabling marketing operations and ecommerce teams to run segmented campaigns directly from Netcore Customer Engagement. Governance centralized campaign configuration and audience management within marketing, and operational scope remained focused on the website channel.
|
Patanjali Ayurved IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Patanjali Ayurved
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Patanjali Ayurved Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Patanjali Ayurved IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Patanjali Ayurved digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Patanjali Ayurved Technographics
Patanjali Ayurved is a Consumer Packaged Goods organization based in India,
with around 3547 employees and annual revenues of $364.0 million.
Patanjali Ayurved operates a diverse technology stack with applications such as
Google Pay, Intellicus and Netcore Customer Engagement,
covering areas like Payment Processing, Analytics and BI and Customer Engagement.
Patanjali Ayurved has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Intellicus and Netcore.
Patanjali Ayurved recently adopted applications including
Netcore Customer Engagement in 2022, Intellicus in 2021 and Amazon EC2 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Patanjali Ayurved’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Patanjali Ayurved’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Patanjali Ayurved technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.