Pirelli
Viale Piero e Alberto Pirelli n. 25,
Milan, 20126,
Italy
Milan, 20126,
Italy
39 02 64421
Automotive
Pirelli Technographics
Pirelli Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pirelli and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 31213 Pirelli employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pirelli has purchased the following applications: SAP S/4 HANA for ERP Financial in 2018, ADP Workforce Now for Core HR in 2020, SAP BW (Business Warehouse) for Data Warehouse in 2001 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pirelli is running and its propensity to invest more and deepen its relationship with SAP , ADP , Alight Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pirelli revenues, which have grown to $7.16 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pirelli intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pirelli Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2018 | 2019 |
In 2018 Pirelli implemented SAP S/4 HANA as the core ERP Financial platform. The SAP S/4 HANA deployment was administered through Pirelli's SAP ERP Competence Center and scoped to consolidate Treasury and Finance Solutions and Planning and Control Solutions across central functions.
The implementation encompassed finance and control modules, treasury capabilities, planning and control processes, and purchasing workflows aligned with Purchasing Solutions. SAP S/4 HANA was configured to support integrated financial close, intercompany accounting, and procurement-to-pay orchestration consistent with ERP Financial functional patterns.
Integrations were managed via Pirelli's Integration Competence Center using TIBCO and Talend, and the SAP S/4 HANA layer interfaced with HR solutions Concur and SuccessFactors, service management via ServiceNow, procurement platforms Ariba and Synertrade, and broader application maintenance that included Salesforce. Process automation and orchestration were aligned with the Process Automation Competence Center using Appian and RPA with Blue Prism, preserving end-to-end transactional flows between finance, purchasing, HR, and supply chain domains.
Governance and delivery were centralized under the Pirelli Digital Solutions Center with demand management, delivery and services led by the Group Head of Enterprise Solutions and Core Platforms, and a near shore competence center in Romania providing operational support. The rollout emphasized competence centers for SAP, integration, process automation and application maintenance to sustain configuration management, ongoing releases and cross-functional finance process ownership.
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP Workforce Now | Core HR | HCM | n/a | 2020 | 2020 |
In 2020, Pirelli implemented ADP Workforce Now to centralize Core HR operations across the organization. Publicly accessible site metadata indicates ADP is in use on Pirelli's corporate web presence, confirming the adoption of ADP Workforce Now for enterprise HR servicing.
The ADP Workforce Now deployment focused on Core HR capabilities, including centralized employee records and HRIS administration, payroll and benefits administration, time and attendance processing, onboarding workflows, and standard HR reporting. Configuration emphasized role based security and configurable data models typical of Core HR implementations to support consistent workforce data management.
Operationally the solution is positioned to support HR and payroll business functions by consolidating core personnel lifecycle processes and standardizing master data for employees and contingent workers. Governance and process controls were established around record access, audit logging, and HRIS workflow orchestration to align HR administration with corporate data stewardship requirements.
|
|
|
|
|
Core HR | HCM |
|
2016 | 2017 |
|
|
|
|
|
Learning and Development | HCM |
|
2016 | 2017 |
|
|
|
|
|
Payroll | HCM |
|
2016 | 2016 |
|
|
|
|
|
Payroll | HCM |
|
2016 | 2016 |
|
|
|
|
|
Performance and Goal Management | HCM |
|
2014 | 2014 |
|
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2016 | 2017 |
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BW (Business Warehouse) | Data Warehouse | Analytics and BI | n/a | 2001 | 2001 |
In 2001 Pirelli implemented SAP BW (Business Warehouse) in the Data Warehouse category. The implementation was built from scratch to deliver a forecasting system, with a single individual owning end-to-end design and delivery.
The build included creation of generic datasources for extraction, construction of ETL and data modeling layers inside SAP BW (Business Warehouse), and development of query logic and reporting views to support forecasting workflows. Substantial Excel functionality was embedded in workbook-based reporting to provide business users with interactive forecasting inputs and outputs.
Operational coverage extended across the full pipeline from data extraction through workbook distribution, embedding the SAP BW Business Warehouse query layer into Excel for consumption by analysts. Governance and operational control were centralized around the single-owner development model, with hands-on configuration of datasources, transformations, and workbook logic to maintain the forecasting workflow.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2018 | 2018 |
|
|
|
|
|
Collaboration | Collaboration |
|
2015 | 2015 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Management | Content Management |
|
2016 | 2016 |
|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Data Management Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2012 | 2012 |
|
|
|
|
|
Marketing Automation | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Automation | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Treasury Management | TRM |
|
2015 | 2016 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2017 | 2017 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2016 | 2016 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2017 | 2017 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at Pirelli
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Pirelli Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pirelli IT executives and key decision makers. This section highlights Pirelli's latest recorded technology evaluations, including BCD Travel for Travel Management on 2025-02-13. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pirelli digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Pirelli Technographics
Pirelli is a Automotive organization based in Italy,
with around 31213 employees and annual revenues of $7.16 billion.
Pirelli operates a diverse technology stack with applications such as
SAP S/4 HANA, ADP Workforce Now and SAP BW (Business Warehouse),
covering areas like ERP Financial, Core HR and Data Warehouse.
Pirelli has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and ADP.
Pirelli recently adopted applications including
Nitro eSign in 2021, Salesforce Sales Cloud in 2021 and Atlassian Jira Service Desk in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pirelli’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pirelli’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pirelli technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.