Plated
22 W 19th St,
New York, 10011, NY,
United States
New York, 10011, NY,
United States
1 855-525-2399
Consumer Packaged Goods
Plated Technographics
Plated Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Plated and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Plated employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Plated has purchased the following applications: Olark Live Chat for Chatbots and Conversational AI in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Adobe Experience Manager for Digital Asset Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Plated is running and its propensity to invest more and deepen its relationship with Olark , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Plated revenues, which have grown to $135.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Plated intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Plated Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olark | Legacy | Olark Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Plated implemented Olark Live Chat on its public website as a Chatbots and Conversational AI deployment to enable real time customer messaging. The implementation used the Olark Live Chat web widget embedded in plated.com pages, providing a client side, cloud hosted chat interface and an agent console for live interactions. The configuration emphasized web based messaging flows and session transcripts to support on site customer inquiries.
Operationally the deployment covered ecommerce customer support and site engagement and was provisioned for Plated's customer service team to handle order and product queries. Modules and capabilities included live chat, real time messaging, chat routing to an agent console, and transcript logging, aligned to the Chatbots and Conversational AI category. Governance focused on agent onboarding and standardized response workflows to route and escalate conversations within support, with the rollout executed at the website level across public pages.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Plated implemented Google Workspace (Formerly Google G-Suite) to support Collaboration across the company. The cloud-hosted Google Workspace tenancy was provisioned to Plated's corporate domain and configured for enterprise email and centralized document collaboration. The Google Workspace (Formerly Google G-Suite) implementation encompassed Gmail for mail routing, Google Calendar for scheduling, Google Drive and Google Docs, Sheets, and Slides for content creation and co-editing, and Google Meet for remote meetings, with the Admin console providing user and group management. Standard Collaboration capabilities such as shared drives, real-time co-authoring, and administrative policy controls were applied to align with daily workflows. Rollout targeted company-wide usage across marketing, operations, product, and customer support teams to standardize communication and content workflows. Governance emphasized centralized account provisioning, role-based access via the Admin console, and administrative controls for data sharing and device management, and public site references indicate use of Google Apps for Business on their website.
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Collaboration | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2019 | 2019 |
In 2019, Plated deployed Adobe Experience Manager for Digital Asset Management on its website. The implementation centralized web-facing creative assets and product imagery to support ecommerce content publishing and marketing operations, using Adobe Experience Manager to manage asset ingestion, metadata tagging, version control, and rendition generation for multiple display formats. The deployment focused on site-level asset delivery and authoring workflows for web content teams, establishing a repository for staged and published creative used across plated.com.
Configuration emphasized asset lifecycle governance and approval workflows, enabling content owners to stage, review, and publish visual assets through Adobe Experience Manager's repository and workflow engine. Operational scope included marketing, merchandising, and web operations teams, with the system serving as the single source for product photography and promotional creative on the plated.com website. The implementation connected published assets directly to site pages to support responsive delivery, underscoring the relationship Plated Adobe Experience Manager Digital Asset Management has with the companys web content and marketing operations.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2015 | 2015 |
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Customer Data Platform | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2012 | 2012 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2011 | 2011 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2014 | 2014 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Plated
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Plated Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Plated Technographics
Plated is a Consumer Packaged Goods organization based in United States,
with around 400 employees and annual revenues of $135.0 million.
Plated operates a diverse technology stack with applications such as
Olark Live Chat, Google Workspace (Formerly Google G-Suite) and Adobe Experience Manager,
covering areas like Chatbots and Conversational AI, Collaboration and Digital Asset Management.
Plated has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Olark, Google and Adobe Systems.
Plated recently adopted applications including
MediaMath in 2021, Crazy Egg in 2021 and Bloomreach Exponea Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Plated’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Plated’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Plated technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.