Polaris Media
Polaris Media Technographics
Polaris Media Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Polaris Media and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1308 Polaris Media employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Polaris Media has purchased the following applications: Intuit Mailchimp for Marketing Automation in 2018, Pathwire Mailgun for Transactional Email in 2020, Amazon EC2 for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Polaris Media is running and its propensity to invest more and deepen its relationship with Intuit , Piano Software , Sinch or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Polaris Media revenues, which have grown to $416.5 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Polaris Media intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Polaris Media Tech Stack and Enterprise Applications
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Polaris Media implemented Intuit Mailchimp for Marketing Automation to manage email-driven audience engagement and on-site subscriber capture. The deployment used Intuit Mailchimp as a cloud hosted SaaS application, with direct use on Polaris Media’s website to surface signup forms and embed tracking for campaign attribution.
Intuit Mailchimp was configured to support core Marketing Automation workflows including campaign creation and scheduling, reusable email templates, audience segmentation, automation workflows for welcome and drip communications, and A B testing and reporting. Configuration emphasized centralized audience lists and template libraries to streamline editorial and promotional email production.
The implementation explicitly integrated Mailchimp with Polaris Media’s website, where embedded signup forms and tracking scripts populate Mailchimp audiences and enable web to email behavioral targeting. Operational ownership was centered in the marketing and digital audience teams, who manage subscriber hygiene, segmentation logic, and campaign orchestration through the Mailchimp interface.
Governance controls were established around list permissioning and campaign approval workflows to align editorial calendar processes with email sends, and to maintain consistent template and branding usage. The narrative describes Polaris Media Intuit Mailchimp Marketing Automation supporting marketing communications, audience growth, and campaign operations across the organization.
|
 |
|
|
Marketing Automation | CRM |
|
2023 | 2023 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire Mailgun | Transactional Email | PaaS | n/a | 2020 | 2020 |
In 2020, Polaris Media began using Pathwire Mailgun for Transactional Email on its public website. Pathwire Mailgun is deployed to handle the site level programmatic message flows that support user interactions and system notifications. This implementation situates Pathwire Mailgun as the core transactional messaging service for Polaris Media, explicitly linking the company to the Transactional Email category.
The deployment leverages standard Transactional Email capabilities including SMTP and HTTP API delivery, template management for dynamic message rendering, and event webhooks for delivery, bounce, and engagement tracking. Authentication and deliverability controls such as DKIM and SPF signing, suppression list handling, and delivery analytics are functionally aligned with the application, supporting automated send workflows and monitoring. These functional modules enable integration points between the website application layer and Mailgun's message delivery pipeline.
Operational coverage centers on the public website and associated customer interaction flows, supporting account notifications, content alerts, and transactional receipts generated by the web platform. Governance activities focus on deliverability monitoring, suppression and compliance controls, and event-driven operational tooling that routes message events into engineering and platform workflows. The narrative establishes Polaris Media, 2020, Pathwire Mailgun, and Transactional Email in direct relation, describing the implementation architecture and functional modules without asserting outcomes not stated in source information.
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020, Polaris Media implemented Amazon EC2 to host compute capacity for its public website. Polaris Media uses Amazon EC2 for Application Hosting and Computing Services to run its online presence and web applications.
The deployment places Amazon EC2 as the primary cloud compute layer for web serving and application workloads, provisioning virtual server instances to run site infrastructure and web processes. Typical configuration patterns associated with this Application Hosting and Computing Services implementation include instance provisioning, security group configuration, and instance lifecycle management consistent with cloud compute operational models.
Operational ownership is exercised by Polaris Media's internal IT and operations teams who manage instance provisioning, monitoring, and patching to support continuous publishing workflows. The implementation centers on Amazon EC2 as the compute platform for the website and related web applications, establishing a clear relationship between Polaris Media, Amazon EC2, Application Hosting and Computing Services, and the company's web hosting business function.
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at Polaris Media
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Polaris Media Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Polaris Media IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Polaris Media digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Polaris Media Technographics
Polaris Media is a Media organization based in Norway,
with around 1308 employees and annual revenues of $416.5 million.
Polaris Media operates a diverse technology stack with applications such as
Intuit Mailchimp, Pathwire Mailgun and Amazon EC2,
covering areas like Marketing Automation, Transactional Email and Application Hosting and Computing Services.
Polaris Media has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Sinch and Amazon Web Services (AWS).
Polaris Media recently adopted applications including
Piano Activation in 2023, Pathwire Mailgun in 2020 and Amazon EC2 in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Polaris Media’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Polaris Media’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Polaris Media technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.