Prana Organic
1440 Jules Poitras,
Montreal, H4N 1X7, QC,
Canada
Montreal, H4N 1X7, QC,
Canada
1 844-447-7262
Consumer Packaged Goods
Prana Organic Technographics
Prana Organic Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Prana Organic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 130 Prana Organic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Prana Organic has purchased the following applications: Microsoft Dynamics 365 Business Central for ERP Financial in 2020, HootSuite Heyday for Chatbots and Conversational AI in 2022, Microsoft 365 for Collaboration in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Prana Organic is running and its propensity to invest more and deepen its relationship with Microsoft , PayWhirl , HootSuite or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Prana Organic revenues, which have grown to $18.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Prana Organic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Prana Organic Tech Stack and Enterprise Applications
Prana Organic ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Business Central | ERP Financial | ERP | n/a | 2020 | 2021 |
In 2020 Prana Organic implemented Microsoft Dynamics 365 Business Central as its ERP Financial system. The deployment centralized core financial processes for the Montreal based consumer packaged goods company and targeted finance, e-commerce accounting, inventory reconciliation, vendor onboarding and warehouse coordination as primary business functions.
Microsoft Dynamics 365 Business Central was configured to support standard financial modules including general ledger, accounts payable and receivable, fixed asset and expense reporting, and inventory control, together with extensions for e-commerce transaction accounting and KPI reporting. The implementation emphasized configurable reporting tools in the ERP for department-level KPI creation and month-end close workflows, enabling structured journal entry, schedule and reconciliation processes used by the finance team and the Assistant Controller role.
Operational integrations focused on electronic data interchange and vendor portals, with the Assistant Controller responsible for new customer setup in EDI and vendor portals and for diagnosing and resolving EDI issues. The ERP implementation also established transactional links to warehouse operations for tracking shipping errors and to e-commerce sales channels for end-to-end accounting of online transactions, supporting cross-functional processes between finance, warehouse and commercial teams.
Governance changes included centralized customer and vendor onboarding in the ERP, formalized procedures for investigating inventory discrepancies and for supervising the accounting cycle of e-commerce transactions, and provisioning of audit support through standardized year-end inventory counts and audit file preparation. Microsoft Dynamics 365 Business Central, ERP Financial, therefore serves as the system of record for Prana Organic finance and operational accounting workflows.
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Subscription and Recurring Billing | ERP |
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2021 | 2021 |
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Prana Organic AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HootSuite | Legacy | HootSuite Heyday | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Prana Organic deployed HootSuite Heyday on its website. HootSuite Heyday is a Chatbots and Conversational AI application implemented to manage customer engagement and front line messaging on the Prana Organic ecommerce site.
The deployment uses the HootSuite Heyday web widget and admin console to author conversation flows, configure intent recognition and FAQ automation, and enable live agent handoff to customer service. Governance and operational ownership are assigned to marketing and customer service teams, who maintain message templates, training data, and conversational workflows through the HootSuite Heyday interface while using built in conversational analytics for monitoring and content tuning.
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Prana Organic Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Prana Organic implemented Microsoft 365 as its Collaboration platform. The deployment is referenced on the company website and provides core productivity and collaboration services for the organization, which operates with approximately 130 employees.
Configuration emphasizes standard Microsoft 365 capabilities, including Exchange Online for cloud email, SharePoint for document libraries, OneDrive for file synchronization, and Microsoft Teams for real time collaboration and meetings. The implementation supports internal communications, content production workflows and knowledge management across marketing, operations and administrative functions, with tenant level administration and site level governance controls to manage user provisioning and access to shared content.
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Prana Organic eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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Prana Organic CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Prana Organic IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Prana Organic
| First Name | Last Name | Title | Function | Department | Phone | |
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Controller | Director | Finance | |
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Accounting Manager | Manager | Finance | |
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VP Operations | VP | Operations | |
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Apps Being Evaluated by Prana Organic Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Prana Organic IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Prana Organic digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Prana Organic Technographics
Prana Organic is a Consumer Packaged Goods organization based in Canada,
with around 130 employees and annual revenues of $18.0 million.
Prana Organic operates a diverse technology stack with applications such as
Microsoft Dynamics 365 Business Central, HootSuite Heyday and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Prana Organic has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and HootSuite.
Prana Organic recently adopted applications including
HootSuite Heyday in 2022, Klaviyo in 2022 and Amazon S3 in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Prana Organic’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Prana Organic’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Prana Organic technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.