Burleigh Heads, 4220, QLD,
Australia
Princess Polly Australia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Princess Polly Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Princess Polly Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Princess Polly Australia has purchased the following applications: Adcore Effortless Marketing for Marketing Automation in 2019, CPanel for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Princess Polly Australia is running and its propensity to invest more and deepen its relationship with Adcore , Yotpo , cPanel or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Princess Polly Australia revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Princess Polly Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adcore | Legacy | Adcore Effortless Marketing | Marketing Automation | CRM | n/a | 2019 | 2020 |
In 2019 Princess Polly Australia deployed Adcore Effortless Marketing to expand paid media and performance marketing across domestic and international markets. Princess Polly Australia implemented Adcore Effortless Marketing, an Advertising application, to centralize bid optimization and channel-level analytics for its e commerce marketing function.
Adcore applied its proprietary Semdoc analytics and smart bidding capabilities as the core functional modules, instrumenting automated bid management, performance monitoring, and campaign-level optimization across search, shopping and video inventory. Adcore Effortless Marketing was configured to operate across Search, Shopping and YouTube channels, combining analytics signals with automated bidding to support growth-focused paid search and shopping campaigns.
Integrations focused on the advertising channels noted in scope, with execution and measurement aligned to Search, Shopping and YouTube advertising flows. The operational coverage explicitly included Australia and international markets, and impacted paid media, performance marketing, marketing operations and e commerce merchandising workflows by consolidating bidding and analytics into a single platform.
The engagement produced explicit outcomes reported by the customer, including a 721% increase in revenue and a doubling of return on ad spend, alongside substantial growth in traffic and conversions. Governance and rollout emphasis centered on channel consolidation and automated bidding rule sets to scale paid media coverage while maintaining centralized performance monitoring through Adcore Effortless Marketing.
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Marketing Automation | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| cPanel | Legacy | CPanel | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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