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Prisma Media
Location
13 rue Henri Barbusse,
Gennevilliers, 92624,
France
Website
https://www.prismamedia.com/
Phone
33 1 73 05 45 45
Artw industry
Media
Employee
Revenue

Prisma Media Technographics

Prisma Media Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Prisma Media and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Prisma Media employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Prisma Media has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2023, Odaptos Platform for Cognitive Computing in 2023, SAP BusinessObjects for Analytics and BI in 2023 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Prisma Media is running and its propensity to invest more and deepen its relationship with SAP , Odaptos , Brightcove or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Prisma Media revenues, which have grown to $322.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Prisma Media intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Prisma Media Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SAP Legacy SAP ERP ECC 6.0 ERP Financial ERP Financial Management Applium 2023 2023
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Odaptos Legacy Odaptos Platform Cognitive Computing AI-Powered Application n/a 2023 2023
In 2023 Prisma Media deployed the Odaptos Platform, a Cognitive Computing application, to run AI-powered UX and user research interviews across its France media operations. The engagement targeted customer experience and UX testing, instrumenting interview sessions to capture facial and vocal emotional signals for digital product evaluation. The Odaptos Platform implementation combined interview orchestration with emotion detection and automated insight reporting, producing structured reports from facial expression and vocal signal analysis. Configuration emphasized automated analysis pipelines that convert raw multimodal signals into insight artifacts, reducing the need for manual review during user research cycles. Operational scope covered UX researchers, product teams, and customer experience leads within Prisma Media’s media region in France, supporting both moderated and remote interview formats. No specific system integrators or external system integrations were disclosed, the deployment was positioned as an AI-enabled layer for user reaction analysis within existing UX workflows. Governance and rollout concentrated on embedding automated insight reports into product decision workflows and iterative UX evaluation. The engagement delivered faster, more automated analysis of user reactions compared with manual reviews, and aimed to improve digital product experiences through more timely, signal-driven user research outputs.
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SAP Legacy SAP BusinessObjects Analytics and BI Analytics and BI Applium 2023 2023
Data Warehouse Analytics and BI 2023 2023
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Audio Video and Web Conferencing Collaboration 2012 2012
Collaboration Collaboration 2013 2013
Collaboration Collaboration 2017 2017
Collaboration Collaboration 2022 2022
Collaboration Collaboration 2022 2022
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Experience CRM 2018 2018
Customer Support CRM 2016 2016
Marketing Automation CRM 2021 2021
Sales Automation, CRM, Sales Engagement CRM 2024 2024
Tag Management CRM 2024 2024
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2015 2015
PPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Project Portfolio Management PPM 2024 2024
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2016 2016
Transactional Email PaaS 2021 2021
Transactional Email PaaS 2022 2022
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2012 2012
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2022 2022
Content Delivery Network IaaS 2017 2017
Database Management, Open-Source Database IaaS 2022 2022
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2024 2024
IT Decision Makers and Key Stakeholders at Prisma Media
First Name Last Name Title Function Department Email Phone
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Show All Contacts
Apps Being Evaluated by Prisma Media Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Prisma Media Technographics

Prisma Media is a Media organization based in France, with around 1200 employees and annual revenues of $322.0 million.

Prisma Media operates a diverse technology stack with applications such as SAP ERP ECC 6.0, Odaptos Platform and SAP BusinessObjects, covering areas like ERP Financial, Cognitive Computing and Analytics and BI.

Prisma Media has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as SAP and Odaptos.

Prisma Media recently adopted applications including Salesforce Sales Cloud in 2024, Google Tag Manager in 2024 and Autodesk Construction Cloud in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Prisma Media’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Prisma Media’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Prisma Media technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.