PureCircle Sdn Bhd
PT 23419 Lengkuk Teknologi Techpark @ ENSTEK, Bandar ENSTEK,
Negeri Sembilan, 71760,
Malaysia
Negeri Sembilan, 71760,
Malaysia
60 6-798 7300
Consumer Packaged Goods
PureCircle Sdn Bhd Technographics
PureCircle Sdn Bhd Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by PureCircle Sdn Bhd and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 PureCircle Sdn Bhd employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PureCircle Sdn Bhd has purchased the following applications: BambooHR ATS for Applicant Tracking System in 2014, Microsoft 365 for Collaboration in 2015, Adobe Experience Manager for Digital Asset Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PureCircle Sdn Bhd is running and its propensity to invest more and deepen its relationship with BambooHR , Microsoft , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PureCircle Sdn Bhd revenues, which have grown to $118.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PureCircle Sdn Bhd intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PureCircle Sdn Bhd Tech Stack and Enterprise Applications
PureCircle Sdn Bhd HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BambooHR | Legacy | BambooHR ATS | Applicant Tracking System | HCM | n/a | 2014 | 2018 |
In 2014, PureCircle Sdn Bhd implemented BambooHR ATS as their Applicant Tracking System. The BambooHR ATS is deployed as the company-facing career site and applicant intake platform, hosting job postings at purecircle.bamboohr.com and collecting candidate applications directly through the website. Implementation scope centers on HR and talent acquisition, using the system to manage requisitions, candidate profiles, and application workflows.
Functionally the deployment leverages standard Applicant Tracking System capabilities such as job posting, candidate tracking, resume capture, interview scheduling, and workflow-based routing to hiring managers and recruiters. The configuration emphasizes cloud-hosted delivery and career-site integration, providing a single source for hiring data that supports recruiting operations across PureCircle's Malaysia organization. Governance is oriented around HR process standardization and centralized candidate management through BambooHR ATS.
|
|
|
|
|
Core HR | HCM |
|
2016 | 2019 |
|
PureCircle Sdn Bhd Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 PureCircle Sdn Bhd implemented Microsoft 365 as its Collaboration platform. Publicly observable resources on the corporate website indicate PureCircle is using Microsoft 365, supporting a cloud based productivity tenancy for the company’s approximately 1,100 employees in Malaysia, focused on enterprise collaboration and content sharing.
Microsoft 365 is deployed to provide core Collaboration capabilities including hosted email, real time meetings and chat, document libraries and intranet content, cloud file storage and the Office productivity suite. Configuration patterns for this category typically include tenant level administration, site and library structures in SharePoint style content services, file synchronization for end users and collaboration workflows that enable versioned document editing and unified communications.
Operational governance aligns with Collaboration category practices, using centralized tenant administration, role based user provisioning and policy controls for content and external sharing to manage corporate users and shared content. The visible Microsoft 365 presence on the PureCircle website confirms platform adoption for corporate collaboration and productivity rather than a discrete point solution.
|
PureCircle Sdn Bhd Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2021 | 2021 |
In 2021, PureCircle Sdn Bhd deployed Adobe Experience Manager to manage digital assets and web content on its corporate website. The implementation positions Adobe Experience Manager as the companys Digital Asset Management platform for centralized control of media and marketing collateral.
Adobe Experience Manager configuration focuses on core Digital Asset Management capabilities such as asset ingestion and cataloging, metadata and taxonomy enforcement, automated renditions and version control, and authoring workflows for web publishing. The deployment aligns with standard AEM content services and DAM functional modules to support searchability, asset lifecycle, and content delivery pipelines.
Operational coverage is centered on the PureCircle public website and supports marketing, ecommerce and content operations teams responsible for site content and brand assets. Access controls and role based permissions are applied to content authoring and publishing functions to separate editorial and administrative responsibilities.
Governance and process changes introduced with Adobe Experience Manager include defined asset metadata standards, approval workflows for published content, and lifecycle policies for archival and retention. The rollout emphasizes centralized asset management and structured content operations using Adobe Experience Manager as the Digital Asset Management backbone for web content governance.
|
PureCircle Sdn Bhd CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2017 | 2017 |
|
|
|
|
|
Customer Experience | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
PureCircle Sdn Bhd ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2015 | 2015 |
|
PureCircle Sdn Bhd IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
PureCircle Sdn Bhd CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at PureCircle Sdn Bhd
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by PureCircle Sdn Bhd Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from PureCircle Sdn Bhd IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the PureCircle Sdn Bhd digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD PureCircle Sdn Bhd Technographics
PureCircle Sdn Bhd is a Consumer Packaged Goods organization based in Malaysia,
with around 1100 employees and annual revenues of $118.0 million.
PureCircle Sdn Bhd operates a diverse technology stack with applications such as
BambooHR ATS, Microsoft 365 and Adobe Experience Manager,
covering areas like Applicant Tracking System, Collaboration and Digital Asset Management.
PureCircle Sdn Bhd has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as BambooHR, Microsoft and Adobe Systems.
PureCircle Sdn Bhd recently adopted applications including
Adobe Experience Manager in 2021, Adobe Experience Cloud in 2021 and Adobe Marketing Cloud (ex Omniture) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of PureCircle Sdn Bhd’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates PureCircle Sdn Bhd’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete PureCircle Sdn Bhd technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.