Who is Purple Australia?

Purple Australia is a Communications organization based in Australia, with around 40 employees and annual revenues of $8.0 million.

What enterprise applications does Purple Australia use?

Purple Australia operates a diverse technology stack with applications such as Hubspot Live Chat, Microsoft 365 and SlideHub, covering areas like Chatbots and Conversational AI, Collaboration and Content Management.

What digital transformation initiatives has Purple Australia undertaken?

Purple Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as HubSpot, Microsoft and SlideHub.

What are the most recent software purchases made by Purple Australia?

Purple Australia recently adopted applications including Exclaimer Cloud Signatures for Office 365 in 2024, Amazon EC2 in 2024 and Amazon CloudFront in 2024, highlighting its ongoing modernization strategy.

Which IT decision makers lead technology initiatives at Purple Australia?

APPS RUN THE WORLD maintains an up-to-date database of Purple Australia’s key decision makers and IT executives, available to Premium subscribers.

How does APPS RUN THE WORLD track Purple Australia’s IT investments?

Our research team continuously updates Purple Australia’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

How can I access the full list of applications used by Purple Australia?

Subscribe to APPS RUN THE WORLD to access the complete Purple Australia technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

Purple Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

Purple Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Purple Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Purple Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Purple Australia has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2015, SlideHub for Content Management in 2023 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Purple Australia is running and its propensity to invest more and deepen its relationship with HubSpot , Drift , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Purple Australia revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Purple Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live
HubSpot	Legacy	Hubspot Live Chat	Chatbots and Conversational AI	AI-Powered Application	n/a	2019	2019
			Chatbots and Conversational AI	AI-Powered Application		2019	2019
			Chatbots and Conversational AI	AI-Powered Application		2020	2020

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

HubSpot

Legacy

Hubspot Live Chat

Chatbots and Conversational AI

AI-Powered Application

n/a

2019

Chatbots and Conversational AI

AI-Powered Application

2019

Chatbots and Conversational AI

AI-Powered Application

2020

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Microsoft	Legacy	Microsoft 365	Collaboration	Collaboration	n/a	2015	2015

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Microsoft

Legacy

Microsoft 365

Collaboration

n/a

2015

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
SlideHub	Legacy	SlideHub	Content Management	Content Management	n/a	2023	2023	In 2023, Purple Australia implemented SlideHub, a Content Management application, to standardize and accelerate the creation of on-brand proposal slides for its consulting teams. The SaaS implementation went live in 2023, matching the purchase year, and provided a centrally managed slide library for proposal and sales workflows. Deployment centered on SlideHub's slide library and version control features, configured to enforce brand templates, approved assets, and controlled slide updates. The implementation also enabled usage analytics to surface underused assets across the organisation, supporting content rationalization and reuse decisions. The operational scope targeted sales/proposals and marketing functions, with consultants across Australia using SlideHub to assemble proposals more quickly and consistently. For a firm of about 40 employees, the configuration emphasized lightweight governance, template stewardship, and role based permissions tailored to consulting workflows. Governance changes included centralized template management and version control workflows to limit slide edits to approved stewards, and rollout included consultant onboarding aligned to proposal production schedules. Outcomes explicitly included faster assembly of up-to-date, on-brand slides and access to usage analytics that highlight underused assets as part of the SlideHub Content Management deployment.
			Digital Asset Management	Content Management		2023	2023
			Digital Signing	Content Management		2024	2024
			Web Content Management	Content Management		2015	2015
			Web Content Management	Content Management		2018	2018

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

SlideHub

Legacy

SlideHub

Content Management

n/a

2023

In 2023, Purple Australia implemented SlideHub, a Content Management application, to standardize and accelerate the creation of on-brand proposal slides for its consulting teams. The SaaS implementation went live in 2023, matching the purchase year, and provided a centrally managed slide library for proposal and sales workflows. Deployment centered on SlideHub's slide library and version control features, configured to enforce brand templates, approved assets, and controlled slide updates. The implementation also enabled usage analytics to surface underused assets across the organisation, supporting content rationalization and reuse decisions. The operational scope targeted sales/proposals and marketing functions, with consultants across Australia using SlideHub to assemble proposals more quickly and consistently. For a firm of about 40 employees, the configuration emphasized lightweight governance, template stewardship, and role based permissions tailored to consulting workflows. Governance changes included centralized template management and version control workflows to limit slide edits to approved stewards, and rollout included consultant onboarding aligned to proposal production schedules. Outcomes explicitly included faster assembly of up-to-date, on-brand slides and access to usage analytics that highlight underused assets as part of the SlideHub Content Management deployment.

Digital Asset Management

Content Management

2023