Rakuten
Rakuten Crimson House 1-14-1 Tamagawa,
Setagaya, 158-0094,
Japan
Setagaya, 158-0094,
Japan
81 50 5581 6910
Professional Services
Rakuten Technographics
Rakuten Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rakuten and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 29334 Rakuten employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rakuten has purchased the following applications: Workday Financial Management for ERP Financial in 2023, NetCracker Technology Digital Business Enablement for OSS/BSS in 2019, Snowflake Retail Data Cloud for ML and Data Science Platforms in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rakuten is running and its propensity to invest more and deepen its relationship with Workday , Oracle , Payoneer or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rakuten revenues, which have grown to $15.81 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rakuten intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rakuten Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Financial Management | ERP Financial | ERP Financial Management | n/a | 2023 | 2023 |
In 2023, Rakuten implemented Workday Financial Management. The deployment is an ERP Financial initiative aimed at strengthening the office of the CFO and centralizing core finance controls and reporting across Rakuten's finance organization.
Workday Financial Management was configured to provide standard ERP Financial capabilities, including core general ledger controls, accounts payable and receivable workflows, financial close orchestration, and consolidated financial reporting. The implementation leverages Workday platform capabilities with AI and machine learning embedded into finance workflows to automate routine reconciliations and to surface decision support insights.
The implementation aligns with Workday’s platform approach, which supports integration paths to planning and HR data where organizations elect to unify suites. For Rakuten, the technical footprint focuses on enterprise finance data consolidation and interfacing with existing reporting and planning processes through the platform’s financial orchestration and data model.
Governance was oriented toward the finance function and the office of the CFO, with configuration and process standardization intended to streamline business processes and remove inefficiencies as described by Workday. Workday Financial Management at Rakuten is positioned to support ongoing automation of key finance processes while providing a foundation for future expansion into adjacent planning or human capital scenarios if adopted.
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ERP Financial | ERP Financial Management |
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2015 | 2015 |
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Payment Processing | ERP Financial Management |
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2016 | 2016 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NEC Corporation | Legacy | NetCracker Technology Digital Business Enablement | OSS/BSS | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Rakuten implemented NetCracker Technology Digital Business Enablement to support its mobile-first customer and revenue operations as part of its OSS/BSS strategy. The deployment aligned Netcracker with NEC and other suppliers in Rakuten's initiative to build the world's first cloud-native mobile network, and to operationalize a virtualized, 5G-ready architecture.
NetCracker Technology Digital Business Enablement was focused on the customer and revenue management domains, delivering next-generation customer management, convergent billing and revenue management capabilities and order orchestration to operationalize membership rewards, digital identity and in-store digital experiences. These functional modules were configured to support digital-first customer journeys and membership lifecycle management, consistent with standard OSS/BSS service, billing and charging workflows.
Implementation was embedded in a cloud-native deployment model, with Netcracker solutions positioned alongside NEC's vRAN components within a virtualized network fabric designed for elastic scaling and service automation. The implementation targeted customer-facing commerce and support touchpoints across Rakuten's international operating footprint, supporting unified billing, subscriber lifecycle management and revenue assurance processes.
Governance emphasized cross-functional orchestration between product management, customer care and network operations to align service catalog, pricing and rewards workflows with automated revenue management and order-to-cash processes. Rakuten's cloud-native network including NEC vRAN is being deployed to operate at a substantially lower cost than traditional mobile networks, while Netcracker's customer and revenue management components were deployed to enable the digital-first membership and mobile lifestyle experiences Rakuten described.
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OSS/BSS | ERP Services and Operations |
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2019 | 2020 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Snowflake | Legacy | Snowflake Retail Data Cloud | ML and Data Science Platforms | AI Development | n/a | 2019 | 2019 |
In 2019, Rakuten deployed Snowflake Retail Data Cloud for its Rakuten Rewards business to scale analytics, enable personalized cashback campaigns, and reduce infrastructure costs. Snowflake Retail Data Cloud is used as the enterprise data platform in the ML and Data Science Platforms category for analytics and machine learning workloads across the Rewards organization.
The implementation centers on data engineering, analytics, and ML/AI workloads, with Snowflake Retail Data Cloud supporting personalization models, anomaly detection, and near real time notification workflows. Configuration and usage patterns emphasize large scale data ingestion, centralized analytical storage, and model training and scoring pipelines hosted inside the Snowflake environment.
Operational scope covers Rakuten Rewards analytics and campaign operations, where data science and marketing workflows run on the Snowflake Retail Data Cloud platform to orchestrate personalized cashback campaigns and automated notifications. Snowflake has reported roughly 60% infrastructure cost savings and faster time to market for ML driven notifications, outcomes that are applied directly to the Rewards use case.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2013 | 2018 |
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Analytics and BI | Analytics and BI |
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2014 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Network Management and Monitoring | IaaS |
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2023 | 2023 |
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Network Management and Monitoring | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Data Loss Prevention, Threat Modeling | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Rakuten
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Rakuten Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Rakuten Technographics
Rakuten is a Professional Services organization based in Japan,
with around 29334 employees and annual revenues of $15.81 billion.
Rakuten operates a diverse technology stack with applications such as
Workday Financial Management, NetCracker Technology Digital Business Enablement and Snowflake Retail Data Cloud,
covering areas like ERP Financial, OSS/BSS and ML and Data Science Platforms.
Rakuten has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday, NEC Corporation and Snowflake.
Rakuten recently adopted applications including
Workday Financial Management in 2023, Oracle Converged Policy in 2023 and Oracle Communications in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rakuten’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rakuten’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rakuten technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.