RATIONAL AG
Siegfried-Meister-Strasse 1,
Landsberg am Lech, 86899,
Germany
Landsberg am Lech, 86899,
Germany
49 8191 3270
Manufacturing
RATIONAL AG Technographics
RATIONAL AG Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by RATIONAL AG and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2304 RATIONAL AG employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that RATIONAL AG has purchased the following applications: SAP R/3 for ERP Financial in 2003, SAP SuccessFactors Recruiting for Recruiting, Applicant Tracking System in 2020, Celonis Execution Management Platform for Process Mining in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems RATIONAL AG is running and its propensity to invest more and deepen its relationship with SAP , Celonis GmbH , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing RATIONAL AG revenues, which have grown to $952.3 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for RATIONAL AG intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
RATIONAL AG Tech Stack and Enterprise Applications
RATIONAL AG ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP R/3 | ERP Financial | ERP | n/a | 2003 | 2003 |
In 2003, RATIONAL AG implemented SAP R/3 as its ERP Financial system. The SAP R/3 deployment targeted core financial management to support the companys manufacturing finance and the area of development and construction, with documented involvement of a key user responsible for the introduction of SAP R/3 in that functional area.
Configuration work emphasized Financial Accounting and Controlling capabilities typical for ERP Financial deployments, including general ledger, accounts payable, accounts receivable, asset accounting and cost center accounting. Project accounting and internal order structures were configured to capture capitalized development costs and to align engineering project cost tracking with corporate financial ledgers. Month end accounting and capitalization processes were adapted to reflect product development and construction cost flows.
Operational ownership centered on a designated key user for development and construction who led requirements capture, acceptance testing and end user training, embedding SAP R/3 into engineering to finance handoffs. Governance focused on role based process ownership across finance and development, with the key user facilitating cutover planning and post go live issue resolution. The implementation narrative documents RATIONAL AG SAP R/3 ERP Financial alignment with development and construction business functions in 2003.
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Expense Management | ERP |
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2018 | 2018 |
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RATIONAL AG HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, RATIONAL AG deployed SAP SuccessFactors Recruiting Management as its Recruiting,Applicant Tracking System on the corporate career site. The implementation centralized applicant intake and external job posting workflows for the Talent Acquisition team and HR operations across the Germany-based manufacturing business.
Configuration concentrated on requisition management, candidate profile capture, application routing, interview scheduling, and offer workflow capabilities that align with SAP SuccessFactors Recruiting Management functional patterns. The deployment was executed as a web-integrated career portal component, linking the public website to internal applicant tracking processes, and governance emphasized standardized recruiting workflows, HR ownership of requisition to hire stages, and operational alignment between the career site and ATS-driven hiring processes.
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RATIONAL AG Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Celonis GmbH | Legacy | Celonis Execution Management Platform | Process Mining | Analytics and BI | n/a | 2019 | 2019 |
In 2019, RATIONAL AG implemented the Celonis Execution Management Platform for Process Mining. The deployment focused on global Order Management and related sales operations, and Celonis GmbH co-innovated an Order Management Execution App to embed process intelligence across the company.
The implementation configured core Process Mining capabilities, including process discovery, conformance analysis, real-time execution dashboards, and automated action workflows to identify and resolve process deviations. The Celonis Execution Management Platform was instrumented to detect blocked orders and surface root causes through analytic layers and operational playbooks.
Order management transactional data and operational signals were consolidated to create a unified view of order flows, enabling the Order Management Execution App to spread data and intelligence across global Order Management processes. The scope emphasized orchestration of order exception handling and the operationalization of insights into day to day order processing workflows.
Governance and rollout were organized as a co-innovation program with Celonis GmbH, standardizing workflows and reducing manual touch points. As a result of the implementation RATIONAL AG eliminated 120,000 manual process activities and cut their sales cycle time by 40 percent for blocked orders, while scaling the Order Management Execution App across their global order operations.
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RATIONAL AG Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2019 | 2019 |
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RATIONAL AG Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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RATIONAL AG eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Product Information Management | eCommerce |
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2022 | 2022 |
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RATIONAL AG CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2020 | 2020 |
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RATIONAL AG PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2021 | 2021 |
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RATIONAL AG IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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RATIONAL AG CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at RATIONAL AG
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Deputy Head of Application Development SAP | Director | IT | |
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Head of Application Development SAP | Director | IT | |
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Head of Application Consulting SAP | Director | IT | |
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Apps Being Evaluated by RATIONAL AG Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from RATIONAL AG IT executives and key decision makers. This section highlights RATIONAL AG's latest recorded technology evaluations, including Microsoft Dynamics 365 for Finance and Operations for ERP Financial on 2025-04-29. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the RATIONAL AG digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-04-29 | RATIONAL AG | Evaluated | Microsoft | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP |
FAQ - APPS RUN THE WORLD RATIONAL AG Technographics
RATIONAL AG is a Manufacturing organization based in Germany,
with around 2304 employees and annual revenues of $952.3 million.
RATIONAL AG operates a diverse technology stack with applications such as
SAP R/3, SAP SuccessFactors Recruiting and Celonis Execution Management Platform,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Process Mining.
RATIONAL AG has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Celonis GmbH.
RATIONAL AG recently adopted applications including
Specifi Organiser in 2022, DocuSign eSignature in 2021 and Postmark in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of RATIONAL AG’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates RATIONAL AG’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete RATIONAL AG technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.