Winnipeg, R3C 3J3, MB,
Canada
RBC Convention Centre Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by RBC Convention Centre and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 RBC Convention Centre employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that RBC Convention Centre has purchased the following applications: Avanti HCM for Core HR in 2017, Intuit Mailchimp for Marketing Automation in 2021, Rackspace Cloud for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems RBC Convention Centre is running and its propensity to invest more and deepen its relationship with Avanti Software , Intuit , Campaign Monitor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing RBC Convention Centre revenues, which have grown to $180.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for RBC Convention Centre intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avanti Software | Legacy | Avanti HCM | Core HR | HCM | n/a | 2017 | 2017 |
In 2017, RBC Convention Centre deployed Avanti HCM as a Core HR application. The implementation consolidated payroll, human resources, and staff scheduling into a single system, eliminating the need to maintain additional employee information on spreadsheets. Payroll & HR Administrator Carol Emms reported that payroll processing that previously could take up to four days can now be completed twice as fast, and Avanti HCM serves as the central repository for payroll, HR, and scheduling data.
The deployment focused on payroll, HR case management, and scheduling modules to create unified employee records and reduce manual reconciliation. Operational coverage centered on payroll and HR functions, simplifying recurring payroll runs and time and attendance scheduling workflows. Governance shifted to centralized data maintenance within Avanti HCM, reducing ad hoc spreadsheet usage by administrators and consolidating employee information into a single Core HR system.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, RBC Convention Centre implemented Intuit Mailchimp as its Marketing Automation platform. The deployment centers on the venue marketing function, using Intuit Mailchimp on their website to manage guest communication and event promotion at the Winnipeg facility. This positions RBC Convention Centre, Intuit Mailchimp, Marketing Automation and marketing operations in a direct relationship focused on audience engagement and campaign orchestration.
Configuration emphasizes campaign management and automated email workflows, with the use of template libraries, scheduled campaigns, audience segmentation and subscription forms. Intuit Mailchimp is configured to capture leads and newsletter signups directly from site pages, and to support segmentation and preference management for targeted event and venue communications. Standard Marketing Automation capabilities such as automation triggers, campaign scheduling, and audience hygiene routines are present in the implemented configuration.
Operational governance is organized within the venue marketing team, with documented processes for list management, campaign approvals and content scheduling to manage attendee communications and promotional cadences. The implementation is scoped to the website channel for subscriber acquisition and outbound email communications, with web embedded forms and tracking as the primary integration point. No external system integrations or implementation partners are specified in the source information.
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Marketing Automation | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rackspace Technology | Legacy | Rackspace Cloud | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, RBC Convention Centre deployed Rackspace Cloud to host its public website. Rackspace Cloud provides Application Hosting and Computing Services for the centre’s web presence and the publication of event and visitor information.
The implementation leverages Rackspace Cloud compute resources, managed hosting and storage to host web assets and application components consistent with Application Hosting and Computing Services capabilities. Operational scope centers on the centre’s marketing and events web workflows across its Canadian operations, with Rackspace Technology performing cloud provisioning, platform operations and routine maintenance. Governance emphasized cloud configuration standards and staged provisioning of the hosting environment to ensure platform stability and predictable operational handover to the managed services provider.
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