Redfin
1099 Stewart Street, Suite 600,
Seattle, 98101, WA,
United States
Seattle, 98101, WA,
United States
1 206-576-8610
Construction and Real Estate
Redfin Technographics
Redfin Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Redfin and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5572 Redfin employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Redfin has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Sterling Background Check for BackGround Screening in 2014, Qualia Digital Real Estate Platform for Real Estate Investment in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Redfin is running and its propensity to invest more and deepen its relationship with Oracle , Coupa Software , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Redfin revenues, which have grown to $2.28 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Redfin intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Redfin Tech Stack and Enterprise Applications
Redfin ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Redfin implemented Oracle NetSuite ERP as its ERP Financial platform to address complex business requirements across finance and accounting. The deployment of Oracle NetSuite ERP established a centralized financial application for transaction management and financial reporting within the organization.
The implementation configured core ERP Financial modules including general ledger, accounts payable, accounts receivable, fixed assets and billing, with custom configuration and administrative development to support Redfin specific workflows. Teams administered and developed within Oracle NetSuite ERP while iterating on configuration and automation to align with project management driven requirements, design and development cycles.
Integration architecture leveraged Boomi as an integration layer to build connections between Oracle NetSuite ERP and Redfin systems and vendors, including Coupa for procurement, Salesforce for CRM, Concur for travel and expense, Etrade for brokerage feeds, Workday for HR related data, and Wells Fargo for bank and treasury interfaces. These integrations exchanged master data and transactional records to maintain synchronized ledgers, supplier data, payroll inputs and bank reconciliation feeds.
Governance emphasized requirements gathering, project management, design, development and implementation workflows, with operational ownership concentrated in finance, accounting, treasury and procurement. Ongoing administration and development responsibilities indicate an embedded NetSuite operational model that coordinates financial processes across Redfins suite of SaaS applications.
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Expense Management | ERP |
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2019 | 2019 |
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Payment Processing | ERP |
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2021 | 2021 |
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Redfin HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sterling Talent Solutions | Legacy | Sterling Background Check | BackGround Screening | HCM | n/a | 2014 | 2014 |
In 2014, Redfin implemented Sterling Background Check to support HR screening and onboarding workflows. The Sterling Background Check deployment used SterlingOne to run pre-employment background checks and manage adverse action workflows within the BackGround Screening category.
The implementation encompassed core screening capabilities, including identity and criminal checks, formal adverse action processing in SterlingOne, and support for Form I-9 verification as part of new employee orientation. Operational responsibilities recorded during the period included conducting background checks, completing the annual EEO-1 survey report, handling general HR inquiries, and producing ad hoc reports for HR business partners.
The deployment was tied into Redfin HR systems workstreams, with explicit assistance in Workday configuration, implementation, and user acceptance testing to align screening triggers with onboarding and HR case management. Sterling Background Check information was exercised alongside Zendesk ticketing and payroll and benefits inquiry workflows, reflecting integrated operational coverage within HR coordination activities in Seattle, WA.
Governance for the Sterling Background Check process emphasized structured adverse action handling and UAT-driven configuration to achieve optimal utilization with Workday, while HR coordinators retained responsibility for Form I-9 verification and escalation to HR business partners. The narrative highlights Sterling Background Check, SterlingOne, BackGround Screening, Workday, and HR operations as the primary technical and functional signals for this implementation.
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Recruiting, Applicant Tracking System | HCM |
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2013 | 2013 |
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Redfin ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Qualia Labs | Legacy | Qualia Digital Real Estate Platform | Real Estate Investment | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Redfin implemented the Qualia Digital Real Estate Platform, classified as Real Estate Investment, to centralize U.S. closing workflows across its brokerage, lending, iBuying and Title Forward title and escrow operations. The program targeted consolidation of closing orchestration and reduction of duplicate data entry by embedding a commercially supported title and escrow technology stack into Redfin operations.
The implementation used Qualia Core and the Qualia API as primary modules, with Qualia Core providing the title and escrow workflow engine and the Qualia API enabling programmatic connectivity to Redfin systems. Configuration focused on workflow orchestration, single source of truth for closing data, and API endpoints to surface closing status and documents into Redfin's transactional applications.
Integrations were implemented between the Qualia Digital Real Estate Platform and Redfin's in-house brokerage, lending, iBuying, and Title Forward title and escrow operations to synchronize participant data and settlement milestones. The deployment centralized closing workflows in the United States and established API-driven data flows to replace manual handoffs between functional teams.
Governance changes included consolidating ownership of closing processes within Redfin operations and embedding Qualia API calls into underwriting, settlement, and post-closing workflows to reduce duplicate entry points. Rollout prioritized integration into existing transaction orchestration rather than developing proprietary title and escrow tooling.
Outcomes documented in Qualia's case study indicate the implementation improved operational efficiency and saved Redfin significant R&D spend by outsourcing title and escrow technology to Qualia. Use of Qualia Core and the Qualia API supported streamlined closings and tighter coordination across brokerage, lending, iBuying and Title Forward.
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Redfin Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Redfin Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2012 | 2012 |
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Redfin Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Redfin SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Inventory Management | SCM |
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2019 | 2019 |
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Redfin CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2010 | 2011 |
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Customer Analytics | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Redfin ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Redfin PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2016 | 2016 |
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Redfin Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procure to Pay | Procurement |
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2019 | 2019 |
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Sourcing | Procurement |
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2019 | 2019 |
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Supplier Relationship Management | Procurement |
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2019 | 2019 |
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Supplier Relationship Management | Procurement |
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2019 | 2019 |
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Redfin SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Configure Price Quote (CPQ) | SPM |
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2016 | 2017 |
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Redfin PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2023 | 2023 |
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Redfin IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Redfin
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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President & CEO | CXO | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Senior Vice President, Engineering | VP | R&D | |
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Director of Finance | Director | Finance | |
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Vice President, Finance | VP | Finance | |
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Director: IT, Facilities & Customer Service | Director | Customer Service | |
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Accounting Manager | Manager | Finance | |
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Accounts Payable Specialist | Manager | Finance | |
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Finance Reporting Manager | Manager | Finance | |
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President of Real Estate Operations | CXO | Finance | |
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Senior Vice President, Real Estate Operations | VP | Operations | |
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Director, Big Data & Analytics | Director | IT | |
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Director of Products | Director | Finance | |
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Vice President, Engineering | VP | R&D | |
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Accounts Receivable and Fraud Specialist | Manager | Finance | |
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Senior Accounting Specialist | Manager | Finance | |
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General Accounting Manager | Manager | Finance | |
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Regional Manager of Customer Success | Manager | Customer Service | |
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Vice President, Customer Operations | VP | Customer Service | |
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Senior Tax Accountant | Manager | Finance | |
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Director of HQ RecruitingDirector | Director | HR | |
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Senior Director, Recruiting | Director | HR | |
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Recruiting Manager | Manager | HR | |
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Recruiting Manager II - Support Operations | Manager | HR | |
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Director: IT Helpdesk, Product Support & Customer Service | Director | Customer Service | |
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Customer Service Manager | Manager | Customer Service | |
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Vice President of Customer Loyalty | VP | Customer Service | |
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VP of Marketing | VP | Marketing | |
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Apps Being Evaluated by Redfin Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Redfin IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Redfin digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Redfin Technographics
Redfin is a Construction and Real Estate organization based in United States,
with around 5572 employees and annual revenues of $2.28 billion.
Redfin operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Sterling Background Check and Qualia Digital Real Estate Platform,
covering areas like ERP Financial, BackGround Screening and Real Estate Investment.
Redfin has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Sterling Talent Solutions and Qualia Labs.
Redfin recently adopted applications including
Magnite (ex Rubicon Project) in 2025, Bitrise Platform in 2023 and Stripe Payments in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Redfin’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Redfin’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Redfin technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.