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Redfin
Location
1099 Stewart Street, Suite 600,
Seattle, 98101, WA,
United States
Website
https://www.redfin.com/
Phone
1 206-576-8610
Artw industry
Construction and Real Estate
Employee
Revenue

Redfin Technographics

Redfin Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Redfin and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5572 Redfin employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Redfin has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Sterling Background Check for BackGround Screening in 2014, Qualia Digital Real Estate Platform for Real Estate Investment in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Redfin is running and its propensity to invest more and deepen its relationship with Oracle , Coupa Software , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Redfin revenues, which have grown to $2.28 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Redfin intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Redfin Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle NetSuite ERP ERP Financial ERP Financial Management n/a 2015 2015
Expense Management ERP Financial Management 2019 2019
Payment Processing ERP Financial Management 2021 2021
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Sterling Talent Solutions Legacy Sterling Background Check BackGround Screening HCM n/a 2014 2014
Recruiting, Applicant Tracking System HCM 2013 2013
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Qualia Labs Legacy Qualia Digital Real Estate Platform Real Estate Investment ERP Services and Operations n/a 2020 2020
In 2020, Redfin implemented the Qualia Digital Real Estate Platform, classified as Real Estate Investment, to centralize U.S. closing workflows across its brokerage, lending, iBuying and Title Forward title and escrow operations. The program targeted consolidation of closing orchestration and reduction of duplicate data entry by embedding a commercially supported title and escrow technology stack into Redfin operations. The implementation used Qualia Core and the Qualia API as primary modules, with Qualia Core providing the title and escrow workflow engine and the Qualia API enabling programmatic connectivity to Redfin systems. Configuration focused on workflow orchestration, single source of truth for closing data, and API endpoints to surface closing status and documents into Redfin's transactional applications. Integrations were implemented between the Qualia Digital Real Estate Platform and Redfin's in-house brokerage, lending, iBuying, and Title Forward title and escrow operations to synchronize participant data and settlement milestones. The deployment centralized closing workflows in the United States and established API-driven data flows to replace manual handoffs between functional teams. Governance changes included consolidating ownership of closing processes within Redfin operations and embedding Qualia API calls into underwriting, settlement, and post-closing workflows to reduce duplicate entry points. Rollout prioritized integration into existing transaction orchestration rather than developing proprietary title and escrow tooling. Outcomes documented in Qualia's case study indicate the implementation improved operational efficiency and saved Redfin significant R&D spend by outsourcing title and escrow technology to Qualia. Use of Qualia Core and the Qualia API supported streamlined closings and tighter coordination across brokerage, lending, iBuying and Title Forward.
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Analytics and BI Analytics and BI 2021 2021
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Audio Video and Web Conferencing Collaboration 2017 2017
Collaboration Collaboration 2012 2012
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Digital Signing Content Management 2021 2021
SCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Inventory Management SCM 2019 2019
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
CRM CRM 2010 2011
Customer Analytics CRM 2016 2016
Customer Experience CRM 2018 2018
Customer Support CRM 2014 2014
Customer Support CRM 2015 2015
Digital Advertising Platform CRM 2020 2020
Digital Advertising Platform CRM 2021 2021
Digital Advertising Platform CRM 2020 2020
Digital Advertising Platform CRM 2020 2020
Digital Advertising Platform CRM 2025 2025
Sales Automation, CRM, Sales Engagement CRM 2021 2021
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2018 2018
IT Service Management ITSM 2018 2018
PPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Project Portfolio Management PPM 2016 2016
Procurement
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Procure to Pay Procurement 2019 2019
Sourcing Procurement 2019 2019
Supplier Relationship Management Procurement 2019 2019
Supplier Relationship Management Procurement 2019 2019
SPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Configure Price Quote (CPQ) SPM 2016 2017
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2023 2023
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2018 2018
Content Delivery Network IaaS 2015 2015
Content Delivery Network IaaS 2020 2020
Database Management IaaS 2011 2011
IT Decision Makers and Key Stakeholders at Redfin
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Redfin Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Redfin Technographics

Redfin is a Construction and Real Estate organization based in United States, with around 5572 employees and annual revenues of $2.28 billion.

Redfin operates a diverse technology stack with applications such as Oracle NetSuite ERP, Sterling Background Check and Qualia Digital Real Estate Platform, covering areas like ERP Financial, BackGround Screening and Real Estate Investment.

Redfin has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, Sterling Talent Solutions and Qualia Labs.

Redfin recently adopted applications including Magnite (ex Rubicon Project) in 2025, Bitrise Platform in 2023 and Stripe Payments in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Redfin’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Redfin’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Redfin technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.