Queanbeyan, 2620, NSW,
Australia
Redhill Hospitality Technographics
Redhill Hospitality Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Redhill Hospitality and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7 Redhill Hospitality employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Redhill Hospitality has purchased the following applications: HiRUM PMS for Hotel Property Management in 2021, Microsoft 365 for Collaboration in 2018, Intuit Mailchimp for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Redhill Hospitality is running and its propensity to invest more and deepen its relationship with HiRUM , RMS Cloud , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Redhill Hospitality revenues, which have grown to $2.1 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Redhill Hospitality intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Redhill Hospitality Tech Stack and Enterprise Applications
Redhill Hospitality ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HiRUM | Legacy | HiRUM PMS | Hotel Property Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, Redhill Hospitality implemented HiRUM PMS to manage property operations at the Crest Motor Inn. HiRUM PMS is used on their website to surface availability and direct bookings, and it serves as the primary Hotel Property Management system for reservations and front desk processing.
The HiRUM PMS deployment focuses on core Hotel Property Management capabilities including reservation management, rate and availability control, guest profile and folio management, housekeeping status tracking, and operational reporting. Configuration appears scoped to a single property operation with workflows simplified for a seven person staff, aligning system configuration to front desk and reservations use cases.
Operational coverage centers on front desk, reservations, and nightly operations, with the HiRUM PMS instance embedded into the public site to capture direct bookings and maintain a central booking ledger. Governance is consistent with a small hospitality operator, using role based access for staff, centralized booking rules and rate controls, and routine configuration managed by property management personnel.
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Hotel Property Management | ERP Services and Operations |
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2020 | 2020 |
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Redhill Hospitality Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Redhill Hospitality deployed Microsoft 365. Redhill Hospitality implemented Microsoft 365 for Collaboration across its Australian leisure and hospitality operations, and evidence of Microsoft 365 usage is surfaced on the company website.
The deployment is configured as a cloud subscription provisioning Exchange Online for business email, Office applications for document creation and editing, SharePoint Online for content hosting and simple intranet capabilities, and Azure Active Directory for centralized identity and access management. The implementation scope covers the full staff cohort of seven employees, supporting front desk, reservations, and back office administrative functions. Governance is managed through Microsoft 365 administrative roles and subscription controls, and the public site signals integration of Microsoft 365 hosted assets into customer facing channels.
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Redhill Hospitality CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Redhill Hospitality deployed Intuit Mailchimp as its Marketing Automation solution on the Crest Motor Inn website. The deployment focuses on site-level customer engagement, using Intuit Mailchimp to manage audience lists, host email campaigns and embed signup forms directly on the public site. Redhill Hospitality operates with seven employees and the configuration reflects single-site operational needs and lightweight administrative controls.
The implementation leverages core Marketing Automation capabilities in Intuit Mailchimp including audience segmentation, template-driven campaign creation and automated email sends, with web form capture integrated into the Crest Motor Inn website. Integration is realized through embedded signup forms and Mailchimp web tracking scripts to collect subscribers and trigger campaign workflows, with campaign authoring and list maintenance handled by internal staff. Governance and process design are pragmatic, emphasizing role-based access for staff who manage guest marketing and direct email communication workflows rather than enterprise-scale orchestration.
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Tag Management | CRM |
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2021 | 2021 |
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Redhill Hospitality IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Redhill Hospitality CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Redhill Hospitality
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Apps Being Evaluated by Redhill Hospitality Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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