Reebok
Reebok Technographics
Reebok Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Reebok and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Reebok employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Reebok has purchased the following applications: SAP Concur Expense for Expense Management in 2004, Ceridian Dayforce Leave Management for Absence and Leave Management in 2015, SAP Apparel and Footwear (SAP AFS) for Retail Management in 2001 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Reebok is running and its propensity to invest more and deepen its relationship with SAP , Adyen , Dayforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Reebok revenues, which have grown to $2.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Reebok intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Reebok Tech Stack and Enterprise Applications
Reebok ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP | n/a | 2004 | 2004 |
In 2004, Reebok implemented SAP Concur Expense as its Expense Management platform, a deployment noted in Concur contract announcements that listed Reebok International Ltd among new and existing customers. The implementation established SAP Concur Expense as the standardized expense reporting application for Reebok's corporate environment.
The deployment focused on core Expense Management capabilities, including electronic receipt capture, itemized expense reporting, multi level approval workflows, automated policy enforcement, and corporate card reconciliation. Configuration work centered on expense categories, policy rule sets, spend classifications, and approval hierarchies aligned to retail finance and travel expense patterns.
Integrations were executed through configurable connectors and file based feeds to surface corporate card transactions and to export approved expense data into financial systems, ensuring expense detail moved into accounts payable workflows. Operational scope encompassed finance, travel operations, and accounts payable teams across Reebok's US corporate sites, centralizing expense records for auditability.
Governance shifted toward centralized policy enforcement and automated routing, with finance maintaining policy governance and accounts payable managing reimbursement processing. SAP Concur Expense provided a single system of record for expense data, standardized audit trails, and consistent approval workflows to support compliance and operational control.
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Payment Processing | ERP |
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2018 | 2018 |
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Reebok HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dayforce | Legacy | Ceridian Dayforce Leave Management | Absence and Leave Management | HCM | n/a | 2015 | 2015 |
In 2015 Reebok deployed Ceridian Dayforce Leave Management to centralize absence workflows and case handling for its U.S. employee population. Reebok implemented Ceridian Dayforce Leave Management as its Absence and Leave Management solution to manage statutory and voluntary leave programs across stores, corporate offices, and field personnel.
The implementation focused on configuring leave intake and case management, absence tracking, statutory leave rule engines, and return to work coordination. Configuration covered administration of short and long term disability, federal and state protected leave, company leave programs, and workers compensation case handling, with alignment to benefit plan rules for medical, dental, vision, life insurance, and retirement plan interactions.
Operational integration emphasized HRIS connectivity and vendor liaison workflows, with Reebok performing internal benefits queries and reporting through HRIS and using the Dayforce leave module to coordinate with external carriers and the SPARC corporate office for premium processing and claim reconciliation. Dayforce case ownership and operational execution were assigned to a Sr. Administrator, Benefits & LOA based in Boston who acted as primary liaison with vendors, field HR teams, and the SPARC corporate office.
Governance and process design standardized compliance and documentation workflows, Ceridian Dayforce Leave Management was configured to support compliance with HIPAA, COBRA, ERISA, FMLA, and state disability rules, and to record leave approvals, return to work plans, and workers compensation interactions. The implementation embedded responsibilities for communications, benefits mailbox triage, escalation and exception tracking, and periodic reporting to benefits stakeholders.
The deployment scope covered U.S. employees including store, corporate, and field personnel and integrated leave administration touchpoints into annual enrollment, benefit booklets, and summary plan descriptions. Reebok maintained policy controls and local compliance checks, and required U.S. employees to report COVID-19 vaccination status where applicable, using established leave processes to align with local legal requirements and accommodation workflows.
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Applicant Tracking System | HCM |
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2020 | 2020 |
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Benefits Administration | HCM |
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2015 | 2015 |
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Compensation Management | HCM |
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2015 | 2015 |
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Core HR | HCM |
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2015 | 2015 |
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Payroll | HCM |
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2015 | 2015 |
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Time and Attendance | HCM |
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2013 | 2013 |
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Reebok ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Apparel and Footwear (SAP AFS) | Retail Management | ERP Services and Operations | n/a | 2001 | 2003 |
In 2001, Reebok implemented SAP Apparel and Footwear (SAP AFS) as a Retail Management application to underpin an Internet-based ASP model that centralized order processing and partner collaboration. The deployment aligned with Reebok’s e-business strategy to integrate the full value chain, reduce manual input, and provide partners with a dealer independent trade platform and host computer access for secure data exchange.
SAP Apparel and Footwear (SAP AFS) was configured to deliver materials management and master data capabilities tailored to complex apparel and footwear SKUs, enabling bulk changes to customers, materials, and sales documentation in one step. The solution supported core Retail Management functions such as inventory and order visibility, centralized product data management, and fulfillment orchestration, and was operated through an e-hub and a Line Order Visibility Application to accompany orders through the creation of value chain.
Operational integration extended across Reebok’s supplier network, including 40 shoe factories in eight countries, 600 clothing manufacturers in 29 countries, 450 raw material suppliers, 27 freight forwarders and 34 customs brokers, with over 5000 orders processed monthly through electronic data exchange. Reebok maintained direct electronic connections with named service partners including Avery Dennison, Mærsk and Fritz, and provided partner access points for ERP integration and secure data interchange as part of the ASP delivery.
Governance and rollout emphasized centralized electronic order processing, supplier connectivity, and adjustments to material requirements planning and fulfillment workflows to support global order visibility. The SAP AFS implementation built on a prior industry collaboration where Reebok, VF Corporation and SAP adapted SAP R/3 into the apparel specific SAP Apparel and Footwear solution, and was operated to enable platform centric Retail Management and partner collaboration.
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Reebok Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Reebok Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Reebok eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2012 | 2012 |
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Personalization and Product Recommendations | eCommerce |
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2014 | 2014 |
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Product Information Management | eCommerce |
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2020 | 2020 |
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Reebok CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2011 | 2011 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2020 | 2020 |
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Reebok ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Reebok PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Reebok IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Reebok CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Reebok
| First Name | Last Name | Title | Function | Department | Phone | |
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Director Finance | Director | Finance | |
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Director, Reebok Direct to Consumer Finance | Director | Finance | |
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Director Finance, Finance & IT - Classics Business Unit - Brand Reebok | Director | IT | |
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Senior Manager - BU Finance - Cross Functional Product | Manager | Finance | |
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Senior Manager of Finance | Manager | Finance | |
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Senior Manager, DTC Finance | Manager | Finance | |
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Chief of Staff to Reebok Brand President | CXO | Marketing | |
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Senior Manager Apparel Purchasing | Manager | Procurement | |
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Senior Manager, Talent Acquisition | Manager | HR | |
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Vice President Human Resources, Head of HR Reebok Brand | VP | HR | |
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Senior Director Human Resources | Director | HR | |
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Senior Manager, HRBP | Manager | HR | |
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HR Business Partner Manager | Manager | HR | |
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Senior Manager - Human Resources | Manager | HR | |
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Senior Manager, Talent Acquisition | Manager | HR | |
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VP HR | VP | HR | |
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Senior Manager, Learning & Development, Talent Management & DEI | Manager | HR | |
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Benefits & LOA Manager | Manager | HR | |
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Manager, Talent Acquisition | Manager | HR | |
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Apps Being Evaluated by Reebok Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Reebok IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Reebok digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Reebok Technographics
Reebok is a Retail organization based in United States,
with around 5000 employees and annual revenues of $2.00 billion.
Reebok operates a diverse technology stack with applications such as
SAP Concur Expense, Ceridian Dayforce Leave Management and SAP Apparel and Footwear (SAP AFS),
covering areas like Expense Management, Absence and Leave Management and Retail Management.
Reebok has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Dayforce.
Reebok recently adopted applications including
DocuSign eSignature in 2021, Kibo Unified Commerce in 2021 and IBM Instana in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Reebok’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Reebok’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Reebok technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.