Reebok
Reebok Technographics
Reebok Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Reebok and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Reebok employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Reebok has purchased the following applications: SAP Concur Expense for Expense Management in 2004, Ceridian Dayforce Leave Management for Absence and Leave Management in 2015, SAP Apparel and Footwear (SAP AFS) for Retail Management in 2001 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Reebok is running and its propensity to invest more and deepen its relationship with SAP , Adyen , Dayforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Reebok revenues, which have grown to $2.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Reebok intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Reebok Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP Financial Management | n/a | 2004 | 2004 |
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Payment Processing | ERP Financial Management |
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2018 | 2018 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dayforce | Legacy | Ceridian Dayforce Leave Management | Absence and Leave Management | HCM | n/a | 2015 | 2015 |
In 2015 Reebok deployed Ceridian Dayforce Leave Management to centralize absence workflows and case handling for its U.S. employee population. Reebok implemented Ceridian Dayforce Leave Management as its Absence and Leave Management solution to manage statutory and voluntary leave programs across stores, corporate offices, and field personnel.
The implementation focused on configuring leave intake and case management, absence tracking, statutory leave rule engines, and return to work coordination. Configuration covered administration of short and long term disability, federal and state protected leave, company leave programs, and workers compensation case handling, with alignment to benefit plan rules for medical, dental, vision, life insurance, and retirement plan interactions.
Operational integration emphasized HRIS connectivity and vendor liaison workflows, with Reebok performing internal benefits queries and reporting through HRIS and using the Dayforce leave module to coordinate with external carriers and the SPARC corporate office for premium processing and claim reconciliation. Dayforce case ownership and operational execution were assigned to a Sr. Administrator, Benefits & LOA based in Boston who acted as primary liaison with vendors, field HR teams, and the SPARC corporate office.
Governance and process design standardized compliance and documentation workflows, Ceridian Dayforce Leave Management was configured to support compliance with HIPAA, COBRA, ERISA, FMLA, and state disability rules, and to record leave approvals, return to work plans, and workers compensation interactions. The implementation embedded responsibilities for communications, benefits mailbox triage, escalation and exception tracking, and periodic reporting to benefits stakeholders.
The deployment scope covered U.S. employees including store, corporate, and field personnel and integrated leave administration touchpoints into annual enrollment, benefit booklets, and summary plan descriptions. Reebok maintained policy controls and local compliance checks, and required U.S. employees to report COVID-19 vaccination status where applicable, using established leave processes to align with local legal requirements and accommodation workflows.
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Applicant Tracking System | HCM |
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2020 | 2020 |
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Benefits Administration | HCM |
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2015 | 2015 |
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Compensation Management | HCM |
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2015 | 2015 |
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Core HR | HCM |
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2015 | 2015 |
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Payroll | HCM |
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2015 | 2015 |
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Time and Attendance | HCM |
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2013 | 2013 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Apparel and Footwear (SAP AFS) | Retail Management | ERP Services and Operations | n/a | 2001 | 2003 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2012 | 2012 |
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Personalization and Product Recommendations | eCommerce |
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2014 | 2014 |
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Product Information Management | eCommerce |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2011 | 2011 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Reebok
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Reebok Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Reebok Technographics
Reebok is a Retail organization based in United States,
with around 5000 employees and annual revenues of $2.00 billion.
Reebok operates a diverse technology stack with applications such as
SAP Concur Expense, Ceridian Dayforce Leave Management and SAP Apparel and Footwear (SAP AFS),
covering areas like Expense Management, Absence and Leave Management and Retail Management.
Reebok has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Dayforce.
Reebok recently adopted applications including
DocuSign eSignature in 2021, Kibo Unified Commerce in 2021 and IBM Instana in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Reebok’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Reebok’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Reebok technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.