Milton Keynes, MK7 8LE,
United Kingdom
Rightmove Technographics
Rightmove Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rightmove and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Rightmove employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rightmove has purchased the following applications: SAP Business One for ERP Financial in 2018, GumGum for Artificial Intelligence Marketing in 2020, Bonita Process Mining for Process Mining in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rightmove is running and its propensity to invest more and deepen its relationship with SAP , Xero , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rightmove revenues, which have grown to $457.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rightmove intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rightmove Tech Stack and Enterprise Applications
Rightmove ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, Rightmove implemented SAP Business One as its ERP Financial system. SAP Business One was provisioned to support core finance operations across the Rightmove finance organization, with primary usage visible in commission calculation, expense processing, payroll support and payments workflows.
The implementation emphasized standard ERP Financial capabilities, configured to manage general ledger, accounts payable, accounts receivable and cash management processes, alongside expense and commission processing workflows. SAP Business One was used to capture and process employee expense claims, company car mileage reports and standard expense payments in line with HMRC requirements, and it supported commission computations executed in collaboration with Sales Operations.
SAP Business One operated within a multi-tool finance environment alongside Xero, Concur and MEO, with data processes augmented by Excel for reconciliation and query investigation. Operational coverage included the Payroll & Payments team, Sales Operations and account management teams, with finance staff providing training, resolving commission and expense queries, and offering holiday cover during peak periods. Governance focused on clear communication of commission calculations, documented expense processing aligned to HMRC rules and defined workflows for investigating and responding to vendor and employee queries.
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ERP Financial | ERP |
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2019 | 2019 |
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Expense Management | ERP |
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2019 | 2019 |
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Rightmove AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020 Rightmove deployed GumGum on its website. The implementation uses GumGum as an Artificial Intelligence Marketing solution to provide contextual and visual intelligence for on-site advertising, aligning with Rightmove's marketing and digital advertising functions.
GumGum is instrumented as an on-site contextual and visual targeting layer that analyzes page-level signals to inform ad placement and audience targeting across Rightmove's web properties. The deployment focuses on integrating GumGum-driven contextual analysis with Rightmove's advertising inventory and site content workflows, supporting marketing operations and on-page ad orchestration.
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Rightmove Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bonitasoft | Legacy | Bonita Process Mining | Process Mining | Analytics and BI | n/a | 2014 | 2014 |
In 2014 Rightmove implemented Bonita Process Mining to increase visibility into complaint handling and administrative workflows across its customer service and sales functions. The initial, staged deployment focused on a project to improve the complaint handling process before expanding to additional back office and operational workflows.
The Bonita Process Mining implementation used standard process mining capabilities, including process discovery, visualization, conformance checking and bottleneck analysis, to map end to end complaint and administrative processes. Bonita Process Mining was configured to consume event log driven process models, surface handoff points and rework loops, and to inform targeted orchestration and automation design for sales and delivery workflows.
Deployment coverage expanded from complaint handling into other administrative processes and a structured overhaul of sales and delivery processes, operating across Rightmove’s customer service, sales and delivery and administrative teams in the United Kingdom. The implementation ingested operational event data to produce process timelines and actionable diagnostic views for process owners and operational leaders.
Governance followed a staged rollout with internal ownership from Rightmove’s systems development organization, and Bonitasoft engaged via a consultative delivery approach. Rightmove explicitly reported improvements in complaint handling and other administrative processes and an overhaul of sales and delivery processes to improve customer service, increase service stickiness and establish deeper partnerships in sales engagements, with Rightmove’s internal sys dev manager Simon Roberts citing Bonitasoft’s flexibility, reactivity and cost effectiveness.
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Rightmove Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2015 | 2015 |
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Survey and Questionnaire | Collaboration |
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2017 | 2017 |
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Rightmove CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
|
2019 | 2019 |
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Customer Support | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Rightmove ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2013 | 2013 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Rightmove TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Rightmove PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2024 | 2024 |
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Master Data Management | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Rightmove IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Database Management, Open-Source Database | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Rightmove
Apps Being Evaluated by Rightmove Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-03-21 | Rightmove | Evaluated | SugarCRM | SugarCRM | Customer Experience, CRM | CRM |
| 2025-03-04 | Rightmove | Evaluated | Klarna | Klarna Payments | Payment Processing | ERP |