Charlotte, 28273, NC,
United States
Roberts PolyPro Technographics
Roberts PolyPro Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Roberts PolyPro and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Roberts PolyPro employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Roberts PolyPro has purchased the following applications: Craft CMS for Web Content Management in 2017, Microsoft Clarity for Marketing Analytics in 2021, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Roberts PolyPro is running and its propensity to invest more and deepen its relationship with Pixel & Tonic , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Roberts PolyPro revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Roberts PolyPro intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Roberts PolyPro Tech Stack and Enterprise Applications
Roberts PolyPro Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pixel & Tonic | Legacy | Craft CMS | Web Content Management | Content Management | n/a | 2017 | 2017 |
In 2017, Roberts PolyPro deployed Craft CMS for Web Content Management to operate its public-facing website. Roberts PolyPro implemented Craft CMS to centralize website content authoring, publishing, and product page management, positioning Craft CMS as the primary Web Content Management application supporting marketing and web administration functions.
The Craft CMS implementation focused on content modeling, template-driven page rendering, asset management, and role-based editorial workflows. The deployment provisioned the Craft CMS control panel for editors to create, edit, and publish pages and media, with configuration that includes custom content types for product specifications and templated front-end rendering. Governance centered on editorial roles and publishing approvals to structure content updates and routine site maintenance.
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Roberts PolyPro CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Clarity | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, Roberts PolyPro implemented Microsoft Clarity on its public website as a Marketing Analytics solution. The deployment used client-side instrumentation, embedding the Microsoft Clarity script across robertspolypro.com to capture visitor sessions, clicks, and scroll interactions. The implementation targeted website-level analytics and was operated by the marketing organization to support web behavioral analysis and content optimization. Microsoft Clarity was configured to collect session recordings and aggregated interaction metrics for page engagement analysis.
Functional capabilities implemented include session replay, heatmaps, click maps, and scroll tracking, aligned with Marketing Analytics workflows for behavioral profiling and conversion funnel insight. Data collection was performed in-browser with events sent to the Microsoft Clarity service, and tagging controls were centralized to maintain consistent instrumentation across pages. Governance emphasized a marketing-led cadence of analytics reviews with site administrators to prioritize UX and content changes based on observed user behavior.
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Marketing Automation | CRM |
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2019 | 2019 |
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Roberts PolyPro IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
In 2014, Roberts PolyPro implemented Microsoft Azure Cloud Services to host its corporate website. Roberts PolyPro uses Microsoft Azure Cloud Services for Application Hosting and Computing Services, centralizing web hosting and public facing content delivery on a cloud platform. The deployment focuses on web application hosting and compute provisioning to run the site's front end and back end components.
Implementation leverages platform as a service and infrastructure as a service capabilities, including virtual machine compute, platform web app hosting, and object storage for media and assets, delivering standard application hosting functionality. The environment is managed by the company's internal IT operations, covering the website and related marketing and ecommerce workflows, with operational governance oriented toward availability, updates, and content deployment.
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Roberts PolyPro CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Roberts PolyPro
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Apps Being Evaluated by Roberts PolyPro Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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