Rocket Internet
Charlottenstrasse 4,
Berlin, 10969,
Germany
Berlin, 10969,
Germany
49 30 3001-3180-0
Professional Services
Rocket Internet Technographics
Rocket Internet Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rocket Internet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4200 Rocket Internet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rocket Internet has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Dropbox Business for Enterprise Content Management in 2020, Intuit Mailchimp for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rocket Internet is running and its propensity to invest more and deepen its relationship with Google , Dropbox , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rocket Internet revenues, which have grown to $4.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rocket Internet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rocket Internet Tech Stack and Enterprise Applications
Rocket Internet Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Rocket Internet implemented Google Workspace (Formerly Google G-Suite) as its core Collaboration platform. Rocket Internet Google Workspace Collaboration provides enterprise email, calendaring, file storage and collaborative document authoring to support corporate and professional services functions, and the deployment is reflected on the company website.
Deployment relied on Google Workspace core services including Gmail, Google Calendar, Google Drive, Google Docs and the Google Admin console for tenant administration and user provisioning. As a cloud hosted SaaS architecture, Google Workspace centralized messaging and content workflows, with role based administration, account lifecycle management and standard security controls such as two factor authentication and mobile device management enforced through the Admin console. Operational coverage targeted Rocket Internet's corporate workforce and distributed teams across functional areas including IT, HR, finance and business development, and governance responsibilities were consolidated into centralized administration and policy enforcement within Google Workspace.
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Rocket Internet Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dropbox | Legacy | Dropbox Business | Enterprise Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Rocket Internet implemented Dropbox Business as an Enterprise Content Management platform and is using Dropbox Business on their website. The deployment centralized corporate content and external facing digital assets for the Germany headquartered professional services firm with approximately 4200 employees. The implementation emphasizes cloud based file synchronization, secure sharing, and a centralized content repository managed through the Dropbox Business admin console.
Dropbox Business configuration included administrative controls, user provisioning workflows, team folders, role based access controls, and audit logging to support governance and compliance workflows. Functional capabilities implemented align with Enterprise Content Management requirements for content collaboration, versioning, metadata management, and policy enforcement across corporate content and collaboration use cases. The narrative links Rocket Internet Dropbox Business Enterprise Content Management to corporate content management and collaboration business functions without detailing specific third party integrations.
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Rocket Internet CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, Rocket Internet implemented Intuit Mailchimp as its Marketing Automation solution. The implementation is observable on the corporate website where Intuit Mailchimp is embedded for email capture and newsletter subscription flows.
Deployment uses the cloud hosted Intuit Mailchimp application to provide core Marketing Automation capabilities, including campaign management, template driven email design, audience segmentation, list management, and automated email workflows for promotional and lifecycle messaging. Intuit Mailchimp functions as the primary web driven platform for subscriber management and campaign delivery.
Operational scope centers on marketing and digital communications teams managing website embedded sign up forms and permissioned subscriber lists, with centralized administration of templates and campaign scheduling. Governance emphasizes centralized list hygiene, consent capture through the website, and role based access controls for campaign editors and approvers.
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Rocket Internet EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
Financial Consolidation and Close | EPM |
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2019 | 2019 |
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Rocket Internet ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2018 | 2018 |
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Rocket Internet PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Rocket Internet IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
|
2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Rocket Internet
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Rocket Internet Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rocket Internet IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rocket Internet digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Rocket Internet Technographics
Rocket Internet is a Professional Services organization based in Germany,
with around 4200 employees and annual revenues of $4.00 billion.
Rocket Internet operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Dropbox Business and Intuit Mailchimp,
covering areas like Collaboration, Enterprise Content Management and Marketing Automation.
Rocket Internet has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Dropbox and Intuit.
Rocket Internet recently adopted applications including
Cloudflare CDN in 2021, Dropbox Business in 2020 and Postmark in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rocket Internet’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rocket Internet’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rocket Internet technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.