Royal Air Forces Association
Atlas House, 41 Wembley Road,
Leicester, LE3 1UT,
United Kingdom
Leicester, LE3 1UT,
United Kingdom
44 800 018 2361
Non Profit
Royal Air Forces Association Technographics
Royal Air Forces Association Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Royal Air Forces Association and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 170 Royal Air Forces Association employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Royal Air Forces Association has purchased the following applications: Microsoft 365 for Collaboration in 2015, WooCommerce for eCommerce in 2020, Hotjar for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Royal Air Forces Association is running and its propensity to invest more and deepen its relationship with Microsoft , Automattic , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Royal Air Forces Association revenues, which have grown to $18.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Royal Air Forces Association intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Royal Air Forces Association Tech Stack and Enterprise Applications
Royal Air Forces Association Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Royal Air Forces Association implemented Microsoft 365 to deliver Collaboration capabilities across the charity. The UK nonprofit of roughly 170 employees adopted Microsoft 365 as a primary collaboration platform supporting staff and volunteer workflows.
Microsoft 365 provides Exchange Online email, SharePoint Online intranet and document management, OneDrive file synchronization, and Microsoft Teams for chat, meetings, and persistent collaboration. Royal Air Forces Association Microsoft 365 Collaboration supports internal communications and document management for membership, fundraising, and volunteer coordination functions.
The association surfaces Microsoft 365 on its public website, indicating the application is part of the organization’s operational footprint and integrated into staff-facing content workflows. Operational coverage is focused on internal business functions such as communications, membership services, and fundraising across the UK organization.
Governance and control are aligned to Collaboration best practices, with tenant-level administration, role-based access controls, mailbox and site permissions, and SharePoint site provisioning shaping how teams and volunteers access shared content. Configuration and user management center on Microsoft 365 core collaboration services to standardize document libraries, team channels, and email routing.
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Royal Air Forces Association eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, Royal Air Forces Association implemented WooCommerce on its public website to provide an online transactional capability. The deployment uses WooCommerce, in the eCommerce category, as the primary transactional layer to support online sales and supporter transactions on the United Kingdom site.
The implementation leverages the WooCommerce plugin architecture within the site content management environment, providing standard eCommerce capabilities such as product and catalog management, shopping cart and checkout flows, payment processing, order management, shipping and tax configuration, and couponing. WooCommerce was configured as the storefront and transaction engine, with extensibility through plugin configuration rather than separate storefront infrastructure.
Operational scope covers the national website and web channel, impacting fundraising retail and membership support functions by centralizing online orders and supporter transactions. Governance and operational ownership were aligned to the web and communications team for site configuration and catalog updates, with retail and supporter services managing order fulfillment and transactional customer service. The Royal Air Forces Association WooCommerce eCommerce implementation is presented as an embedded transactional layer within the existing site architecture.
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Royal Air Forces Association CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019 Royal Air Forces Association deployed Hotjar on its public website to capture user behavior and support Customer Experience initiatives. Hotjar was configured to collect session recordings, heatmaps and on-page feedback, leveraging standard Customer Experience capabilities for UX research and conversion path analysis. The implementation concentrated on instrumenting high-traffic pages to surface usability issues and qualitative insights for web and fundraising teams.
Deployment used a client-side JavaScript snippet injected into site templates, enabling session replay and aggregated heatmap visualizations while keeping server-side systems unchanged. Governance included updates to cookie consent and data privacy controls to align with UK data protection expectations, and outputs from Hotjar were routed into digital and communications workflows for iterative site updates and prioritization of user experience improvements.
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Royal Air Forces Association PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Royal Air Forces Association IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2000 | 2000 |
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Royal Air Forces Association CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Cloud Access Security Brokers (CASB) | CyberSecurity |
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2018 | 2018 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Royal Air Forces Association
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Royal Air Forces Association Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Royal Air Forces Association IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Royal Air Forces Association digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Royal Air Forces Association Technographics
Royal Air Forces Association is a Non Profit organization based in United Kingdom,
with around 170 employees and annual revenues of $18.0 million.
Royal Air Forces Association operates a diverse technology stack with applications such as
Microsoft 365, WooCommerce and Hotjar,
covering areas like Collaboration, eCommerce and Customer Experience.
Royal Air Forces Association has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Automattic and Contentsquare.
Royal Air Forces Association recently adopted applications including
GoDaddy in 2021, WooCommerce in 2020 and EasyDMARC in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Royal Air Forces Association’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Royal Air Forces Association’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Royal Air Forces Association technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.