Ruffwear
Ruffwear Technographics
Ruffwear Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ruffwear and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 66 Ruffwear employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ruffwear has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Reamaze Live Chat for Chatbots and Conversational AI in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ruffwear is running and its propensity to invest more and deepen its relationship with Oracle , Amazon Web Services (AWS) , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ruffwear revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ruffwear intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ruffwear Tech Stack and Enterprise Applications
Ruffwear ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, Ruffwear implemented Oracle NetSuite ERP. The deployment targeted centralization of ERP Financial operations for finance and back-office functions at the retail company, leveraging Oracle NetSuite ERP as a cloud-native SaaS application to run core accounting and transactional finance workloads.
The implementation encompassed core financial modules including general ledger, accounts payable, accounts receivable, billing, fixed assets, and financial reporting, along with order-to-cash and procurement workflows consistent with small retail operations. Configuration work emphasized chart-of-accounts standardization, automated transaction posting, and orchestration of the financial close to align accounting with inventory-adjacent processes. Operational coverage included finance and accounting teams and back-office order processing, and governance introduced centralized financial controls and approval workflows to standardize transaction processing and month-end routines.
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Payment Processing | ERP |
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2018 | 2018 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Ruffwear AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | Reamaze Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Ruffwear implemented Reamaze Live Chat on its public website. Ruffwear deployed Reamaze Live Chat as a Chatbots and Conversational AI application to centralize conversational messaging for e-commerce customer service.
The implementation uses a web embedded Reamaze Live Chat interface that routes incoming customer messages into a centralized SaaS inbox for the customer support team. Functional capabilities in use align with Chatbots and Conversational AI norms, including real time live chat, automated messaging workflows, canned replies, and conversational routing to support agents. Operationally the initiative targets online store interactions and shorelines the customer support function, with configuration focused on website front end embedding, agent inbox configuration, and conversational workflow orchestration.
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Ruffwear Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Ruffwear implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment covered the US-based retail company and supported approximately 66 employees across product design, marketing, operations, and customer support functions.
Google Workspace (Formerly Google G-Suite) was configured to provide core collaboration and productivity services including Gmail on the corporate domain, Google Calendar, Google Drive with Shared drives, Docs, Sheets, Slides, Google Meet, and the Admin console for identity and access management. Implementation work emphasized mailbox setup, shared drive taxonomy for product and marketing assets, document collaboration controls, and standardized meeting workflows using Google Meet.
Administration was centralized through the Google Workspace Admin console, leveraging group-based access controls, role-based delegated administration, and mobile device management policies for remote users. Governance activity focused on account provisioning, user lifecycle controls, basic security and data retention settings, positioning Google Workspace as the primary collaboration and productivity suite for Ruffwear in 2018.
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Ruffwear Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2018 | 2018 |
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Ruffwear eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2014 | 2014 |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2019 | 2019 |
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Product Review Management | eCommerce |
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2018 | 2018 |
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Ruffwear CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Ruffwear IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Ruffwear
| First Name | Last Name | Title | Function | Department | Phone | |
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President | CXO | Finance | |
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Product Developer | Manager | IT | |
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Director of Marketing | Director | Marketing | |
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Product Director | Director | Finance | |
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Strategist and Creative Director | Director | Marketing | |
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Director of Sales | Director | Finance | |
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Brand Manager | Manager | Operations | |
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Key Account Manager | Manager | Finance | |
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Ecommerce Manager | Manager | Finance | |
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Director of Product Design and Development | Director | Finance | |
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Product Innovation Manager | Manager | Finance | |
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Apps Being Evaluated by Ruffwear Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ruffwear IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ruffwear digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Ruffwear Technographics
Ruffwear is a Retail organization based in United States,
with around 66 employees and annual revenues of $12.0 million.
Ruffwear operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Reamaze Live Chat and Google Workspace (Formerly Google G-Suite),
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Ruffwear has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, GoDaddy and Google.
Ruffwear recently adopted applications including
PayPal Enterprise in 2021, Attentive in 2021 and Google Pay in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ruffwear’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ruffwear’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ruffwear technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.