Russell & Bromley
24-34 Farwig Lane,
Bromley, BR1 3RB,
United Kingdom
Bromley, BR1 3RB,
United Kingdom
44 34 5034-2259
Retail
Russell & Bromley Technographics
Russell & Bromley Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Russell & Bromley and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 431 Russell & Bromley employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Russell & Bromley has purchased the following applications: Microsoft 365 for Collaboration in 2016, Oracle NetSuite Commerce for eCommerce in 2014, Hotjar for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Russell & Bromley is running and its propensity to invest more and deepen its relationship with Microsoft , Oracle , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Russell & Bromley revenues, which have grown to $38.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Russell & Bromley intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Russell & Bromley Tech Stack and Enterprise Applications
Russell & Bromley Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Russell & Bromley implemented Microsoft 365 as its Collaboration platform. The deployment established a cloud-hosted Microsoft 365 tenancy to deliver core productivity and collaboration services across the organization.
Microsoft 365 was configured to provide standard Collaboration capabilities, including Exchange Online style email and calendaring, SharePoint based intranet and document management, OneDrive file synchronization, and Teams style real-time collaboration and conferencing. The implementation emphasized tenant-level configuration for user accounts, group access, and document libraries to align with retail business workflows.
The Microsoft 365 deployment is integrated with the Russell & Bromley corporate website to support site-linked collaboration and content publishing workflows, reflecting use of Microsoft 365 on their website. Operational coverage targets corporate functions that support retail operations in the United Kingdom, including marketing, merchandising, e-commerce, and store support teams.
Governance was structured around a centrally managed Microsoft 365 tenant with controls for user provisioning, access assignment, and document governance, and rollout planning focused on business user onboarding and standardizing collaboration workflows. This configuration positions Microsoft 365 to serve as the primary Collaboration platform for Russell & Bromley business functions.
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Russell & Bromley eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2014 | 2014 |
In 2014, Russell & Bromley implemented Oracle NetSuite Commerce. The company is listed as a customer of the vendor, confirming a production deployment of the Oracle NetSuite Commerce application within its retail technology stack.
The Oracle NetSuite Commerce implementation centralized core eCommerce capabilities for Russell & Bromley, including storefront and catalog management, shopping cart and checkout workflows, customer account and profile management, and order orchestration. Oracle NetSuite Commerce provided the platform-level functions needed to manage product merchandising, pricing, and shopping experiences across the online channel.
As an eCommerce deployment serving a United Kingdom retailer, the solution aligned online commerce operations with merchandising, order processing, and inventory control business functions. Oracle NetSuite Commerce supports integrations with payment gateways, inventory and fulfillment systems, and retail operations platforms, enabling synchronized catalog and order visibility between web storefronts and back office commerce processes.
Governance for the deployment typically encompassed catalog stewardship, pricing approvals, and order management workflow ownership across merchandising, retail operations, and IT teams. This configuration positioned Russell & Bromley to operate Oracle NetSuite Commerce as the central eCommerce platform for online merchandising and customer order workflows.
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eCommerce | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Russell & Bromley CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Russell & Bromley implemented Hotjar on its public website under the Customer Experience category. Hotjar was embedded via the vendor client side JavaScript snippet, instrumenting pageviews, session recordings, heatmaps, conversion funnel analysis, and on site feedback polls to capture behavioral analytics for the ecommerce storefront.
The deployment concentrated on website UX and ecommerce workflows, enabling product managers, UX designers, and marketing teams to review session replays and qualitative feedback alongside quantitative page metrics. Governance was handled through centralized Hotjar account administration and site level tag deployment, with data collection flowing to Hotjar for analyst review and iterative user experience work.
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Russell & Bromley ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2022 | 2022 |
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Russell & Bromley PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Test Automation Platform | PaaS |
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2024 | 2024 |
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Russell & Bromley IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Russell & Bromley
| First Name | Last Name | Title | Function | Department | Phone | |
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PR & Digital Marketing Officer | Manager | Marketing | |
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Head of IT | Director | IT | |
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Head of Marketing | Director | Marketing | |
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Director Of Technology | Director | IT | |
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Head of Ecommerce Development | Director | Finance | |
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Chief Brand & Digital Officer | CXO | Marketing | |
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Customer Experience Manager | Manager | Customer Service | |
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Apps Being Evaluated by Russell & Bromley Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Russell & Bromley IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Russell & Bromley digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Russell & Bromley Technographics
Russell & Bromley is a Retail organization based in United Kingdom,
with around 431 employees and annual revenues of $38.0 million.
Russell & Bromley operates a diverse technology stack with applications such as
Microsoft 365, Oracle NetSuite Commerce and Hotjar,
covering areas like Collaboration, eCommerce and Customer Experience.
Russell & Bromley has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Oracle and Contentsquare.
Russell & Bromley recently adopted applications including
Avo Assure in 2024, Freshservice in 2022 and Mixpanel in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Russell & Bromley’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Russell & Bromley’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Russell & Bromley technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.