Samsung Electronics Australia Technographics
Samsung Electronics Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Samsung Electronics Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Samsung Electronics Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Samsung Electronics Australia has purchased the following applications: SAP S/4 HANA for ERP Financial in 2023, Workday HCM for Core HR in 2023, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Samsung Electronics Australia is running and its propensity to invest more and deepen its relationship with SAP , Workday , ADP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Samsung Electronics Australia revenues, which have grown to $188.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Samsung Electronics Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Samsung Electronics Australia Tech Stack and Enterprise Applications
Samsung Electronics Australia ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP | n/a | 2023 | 2025 |
In 2023 Samsung Electronics Australia migrated from SAP ERP ECC 6.0 to SAP S/4 HANA to consolidate transactional finance and operational reporting under an ERP Financial platform. The S/4 HANA deployment served the Australian retail business and targeted cross-functional coverage across logistics, supply chain, inventory control, and corporate finance, positioning SAP S/4 HANA as the system of record for order to cash and procure to pay data in country.
Configuration and functional workstreams emphasized financial ledger consolidation and embedded transactional reporting, alongside operational analytics for delivery and inventory. Teams used SAP S/4 HANA Studio to create queries that automated manual reporting processes, and the implementation supported SKU level transaction and inventory behavior analysis to inform operational controls and productivity measures.
Integrations and operational coverage included extraction of logistics and carrier performance data from SAP S/4 HANA into downstream analytics, and a direct analytics workflow into Tableau for dynamic dashboards consumed by senior management. The system fed 3PL warehouse analysis and carrier rate card comparisons, enabling logistics teams to optimize routing and carrier selection based on S/4 HANA transaction data.
Governance and process changes were focused on automating reporting workflows and centralizing operational metrics in SAP S/4 HANA, with new query-driven reporting replacing manual spreadsheet processes. Reported outcomes linked to these capabilities include a 25% reduction in transport cost through cross border delivery optimization and a $3.7M carrier cost improvement from rate card analysis, driven by S/4 HANA sourced analytics and Tableau visualization.
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Samsung Electronics Australia HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday HCM | Core HR | HCM | n/a | 2023 | 2023 |
In 2023, Samsung Electronics Australia implemented Workday HCM. Workday HCM is deployed as the Core HR platform supporting the Samsung Electronics Australia People & Culture function, with a particular configuration focus on Talent Acquisition and HRIS responsibilities within the local Talent Acquisition team.
The implementation centers on Workday HCM recruiting and core HR capabilities, configured to support end to end recruitment workflows including interview scheduling, resume screening, reference checks, background checks and offer stage management. The deployment includes reporting and data analysis capabilities to support recruitment reporting, and the HRIS configuration positions internal users as subject matter experts for system driven compliance and process ownership.
Operationally the Workday HCM rollout is aligned with the People & Culture Talent Acquisition team which operates via an outsourcing model with People2People, and the platform is used to coordinate activities between internal hiring managers and outsourced recruitment partners. Governance responsibilities were formalized through a designated HRIS subject matter expert role accountable for Talent Acquisition system compliance, recruitment reporting and employer branding and employee referral program documentation and workflows.
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Payroll | HCM |
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2024 | 2025 |
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Recruiting, Applicant Tracking System | HCM |
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2022 | 2022 |
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Time and Attendance | HCM |
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2015 | 2015 |
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Samsung Electronics Australia AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
In 2015, Samsung Electronics Australia deployed LivePerson Conversational Cloud on its public website. The deployment uses LivePerson Conversational Cloud within the Chatbots and Conversational AI category to provide conversational engagement capabilities for online customer interactions in Australia.
Configuration includes a web messaging channel and conversational bots configured for intent recognition and scripted flows, with persistent session state and message orchestration. Standard Chatbots and Conversational AI capabilities such as automated responses, escalation to live agent queues, and conversation logging are evident in the implementation. The LivePerson Conversational Cloud instance is aligned with digital customer service workflows and supports agent assist functionality consistent with enterprise conversational platforms.
The implementation is positioned on Samsung Electronics Australia website pages that drive direct to consumer support and product inquiry flows, affecting customer care and e-commerce support functions. Operational coverage is focused on web based touchpoints across Australia, interacting with front line customer service teams and online support staff. No named backend integrations are provided in source materials, the observable scope centers on browser delivered chat engagement.
Governance appears to be centralized under digital customer experience operations, reflecting the cross functional requirements of web chat and agent routing. Ongoing configuration would include conversation content management and intent model updates consistent with Chatbots and Conversational AI operational practices.
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Samsung Electronics Australia Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Samsung Electronics Australia Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2015 | 2015 |
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Digital Asset Management | Content Management |
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2016 | 2016 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Samsung Electronics Australia eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Samsung Electronics Australia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2016 | 2016 |
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Samsung Electronics Australia ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Samsung Electronics Australia PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2013 | 2013 |
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Samsung Electronics Australia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Digital Workspace | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Samsung Electronics Australia
Apps Being Evaluated by Samsung Electronics Australia Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||