Sanoma Group
Sanoma Group Technographics
Sanoma Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sanoma Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4588 Sanoma Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sanoma Group has purchased the following applications: Serrala Payments for Payment Processing in 2012, TalentAdore Hire for Applicant Tracking System in 2020, Zoom for Audio Video and Web Conferencing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sanoma Group is running and its propensity to invest more and deepen its relationship with Serrala , TalentAdore , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sanoma Group revenues, which have grown to $1.43 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sanoma Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sanoma Group Tech Stack and Enterprise Applications
Sanoma Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala Payments | Payment Processing | ERP | n/a | 2012 | 2012 |
In 2012, Sanoma Group implemented Serrala Payments for Payment Processing to centralize and standardize corporate payment activity at the company in Finland across finance and treasury functions. The deployment targeted accounts payable, accounts receivable and treasury operations, establishing a single platform for initiating, approving and executing outbound and inbound payments.
Serrala Payments was configured to provide standard Payment Processing capabilities including payment initiation and batching, bank connectivity, automated reconciliation of payment files with the general ledger, multi currency support and payment reporting for audit and compliance. The implementation emphasized role based approval workflows and electronic payment routing to reduce manual payment handling and to standardize payment file formats and execution procedures.
Operational integration focused on connecting Serrala Payments to Sanoma Group financial workflows and enterprise systems using bank file exchange and ERP interfaces, enabling straight through processing from payment instruction to settlement and ledger posting. The program scope covered finance and treasury operational coverage within Sanoma Group and formalized payment governance through centralized control points, approval hierarchies and reconciliation ownership to support consistent cross entity payment execution.
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Sanoma Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TalentAdore | Legacy | TalentAdore Hire | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020 Sanoma Group implemented TalentAdore Hire as its Applicant Tracking System, embedding the application flow on the company career site to capture external candidate applications. The TalentAdore Hire instance is presented on Sanoma's public website apply pages, establishing the platform as the primary intake channel for open vacancies and candidate data collection.
The deployment aligns with a cloud hosted ATS model and was configured to centralize application capture, job posting management, candidate profile enrichment, pipeline tracking, and interview scheduling, consistent with standard Applicant Tracking System workflows. Configuration focused on structured application forms and recruiter facing pipelines to support screening and progression of candidates through staged hiring workflows.
Operational coverage centers on Sanoma Group recruitment and HR teams, with the career site integration routing applicants into TalentAdore Hire for screening and pipeline management. Governance work emphasized configuring user roles, hiring workflows, and web embedded application flows to enable recruiter and hiring manager collaboration within TalentAdore Hire.
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Core HR | HCM |
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2022 | 2023 |
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Payroll | HCM |
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2014 | 2014 |
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Payroll | HCM |
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2014 | 2014 |
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Sanoma Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Sanoma Group implemented Zoom to enable Audio Video and Web Conferencing functionality embedded on its public website. Zoom is used on Sanoma Group's website to host live sessions and to provide join flows that run in a web browser for audience facing events. The deployment is oriented toward web embedded meeting and webinar delivery rather than only internal desktop installations.
Configuration centered on Zoom meeting and webinar capabilities, leveraging participant management, host controls, and streamed presentation workflows consistent with Audio Video and Web Conferencing use cases. Operational scope emphasizes external engagement and publisher workflows through the corporate website, embedding Zoom join flows into public pages to reduce friction for external attendees. Governance applied standard conferencing controls for access, moderation, and participant experience when sessions are published to the site.
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Collaboration | Collaboration |
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2015 | 2015 |
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Sanoma Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2021 | 2021 |
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Sanoma Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2018 | 2018 |
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Sanoma Group EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Financial Consolidation and Close | EPM |
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2018 | 2018 |
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Sanoma Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Sanoma Group PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Intellectual Property Management | PLM and Engineering |
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2024 | 2025 |
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Sanoma Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2025 | 2025 |
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Sanoma Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Sanoma Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Sanoma Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Sanoma Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sanoma Group IT executives and key decision makers. This section highlights Sanoma Group's latest recorded technology evaluations, including Okta Identity Cloud for Identity and Access Management (IAM) on 2025-10-06, SAP Business Planning and Consolidation for EPM on 2025-09-02, and Adobe Campaign for Marketing Automation on 2024-10-31. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sanoma Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Sanoma Group Technographics
Sanoma Group is a Media organization based in Finland,
with around 4588 employees and annual revenues of $1.43 billion.
Sanoma Group operates a diverse technology stack with applications such as
Serrala Payments, TalentAdore Hire and Zoom,
covering areas like Payment Processing, Applicant Tracking System and Audio Video and Web Conferencing.
Sanoma Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Serrala, TalentAdore and Zoom Video Communications.
Sanoma Group recently adopted applications including
KPMG Sofy GRC in 2025, Fadel IPM Suite in 2024 and Workday HCM in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sanoma Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sanoma Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sanoma Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.