Charlotte, 28217, NC,
United States
ScentAir Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by ScentAir and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 ScentAir employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ScentAir has purchased the following applications: Sage Business Cloud X3 (ex Sage ERP X3) for ERP Financial in 2016, Microsoft 365 for Collaboration in 2015, Zoominfo Platform for Account Based Marketing in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ScentAir is running and its propensity to invest more and deepen its relationship with Sage , SAP , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ScentAir revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ScentAir intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Business Cloud X3 (ex Sage ERP X3) | ERP Financial | ERP Financial Management | n/a | 2016 | 2016 |
In 2016, ScentAir implemented Sage Business Cloud X3 (ex Sage ERP X3) for ERP Financial functions. The initiative centralized financial processing and customer account management to support the companys professional services operations and ongoing customer touchpoint activities.
The implementation focused on core financial and customer-facing modules, explicitly handling accounts receivable operations such as payment processing and collection activity, invoice and statement inquiries, sales tax inquiries, account consolidation, and credit memos. Configuration work accommodated account maintenance tasks including scent changes, recontracts, return material authorizations, and operational activities tied to customer shipments, while administrative workflows supported national account executives and case management responsibilities.
Sage Business Cloud X3 (ex Sage ERP X3) was deployed alongside existing Sales Force and Sage MAS 500 systems, with operational interactions between Sales Force, Sage MAS 500 and Sage X3 systems to support customer communications, case handling, research, and report preparation workflows. Integration points prioritized customer master data alignment, AR transaction visibility, and support for real time live customer support via online chat agent to preserve consistent touchpoints across sales and service teams.
Governance emphasized structured customer service and finance process ownership, with standardized workflows for collections, credit memos and account maintenance, and routinized reporting through spreadsheets and ad hoc reports assigned by management. Operational coverage included customer service, accounts receivable and national account management functions, aligning ERP Financial systems with cross functional teams for case management and ongoing account lifecycle activities.
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ERP Financial | ERP Financial Management |
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2015 | 2015 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, ScentAir implemented Microsoft 365 as a Collaboration platform. The deployment covers the company of approximately 300 employees and the public corporate website is reported as using Microsoft 365.
The implementation centers on core Collaboration capabilities, including corporate email, cloud document libraries and content publishing, real time chat and meetings, and cloud hosted productivity applications. Microsoft 365 was configured to provide unified content authoring, file synchronization, and Office experiences accessed in the browser and on client devices.
ScentAir Microsoft 365 Collaboration supports business functions such as marketing, sales, operations, and corporate communications, indicating the platform is used across commercial and administrative workflows. The presence of Microsoft 365 on the public website indicates the tenant is leveraged for both internal collaboration and outward facing content delivery.
Governance was organized through centralized tenant administration, role based access controls, and policy enforcement to align collaboration practices with IT oversight. User provisioning and content governance are managed centrally to maintain consistent security and operational controls across departments.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2024 | 2024 |
In 2024 ScentAir deployed Zoominfo Platform to support Account Based Marketing and instrument customer engagement directly on their website. The Zoominfo Platform is embedded on the public site to capture account-level signals and enrich visitor firmographic and contact data, positioning the application as the primary Account Based Marketing solution for marketing and sales enablement.
Configuration centered on core Account Based Marketing capabilities, including account identification, contact enrichment, intent and engagement profiling, and web-based visitor resolution. The deployment uses Zoominfo Platform features to normalize company and contact attributes, apply account scoring logic consistent with ABM workflows, and provide exportable lists for targeted outreach and campaign segmentation.
Operational ownership resides with marketing and demand generation while supporting seller workflows in sales, with the website integration acting as the capture point for account signals. Governance emphasized data quality and enrichment rules, mapping of enriched attributes into downstream marketing and sales workflows, and staged rollout on the site to validate capture and scoring before broader campaign orchestration.
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Call Tracking and Recording | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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