Rhodes, 2138, NSW,
Australia
Seagrass Boutique Hospitality Group Technographics
Seagrass Boutique Hospitality Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Seagrass Boutique Hospitality Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1155 Seagrass Boutique Hospitality Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Seagrass Boutique Hospitality Group has purchased the following applications: Ceridian Dayforce HCM for Core HR in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Intuit Mailchimp for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Seagrass Boutique Hospitality Group is running and its propensity to invest more and deepen its relationship with Dayforce , The Access Group , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Seagrass Boutique Hospitality Group revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Seagrass Boutique Hospitality Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Seagrass Boutique Hospitality Group Tech Stack and Enterprise Applications
Seagrass Boutique Hospitality Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dayforce | Legacy | Ceridian Dayforce HCM | Core HR | HCM | n/a | 2020 | 2021 |
In 2020, Seagrass Boutique Hospitality Group implemented Ceridian Dayforce HCM as its Core HR platform. The cloud deployment was rolled out across all six of Seagrass’s restaurant brands, including The Meat & Wine Co, 6 Head, and Ribs & Burgers, covering the company’s Australian operations based in Melbourne.
Ceridian Dayforce HCM was configured to pay, manage, and engage the workforce, consolidating payroll and workforce management alongside employee engagement and talent development capabilities typical of Core HR suites. The implementation emphasized a single system of record for HR and payroll data to support faster, organization wide decision-making and to standardize people workflows across front of house and back office functions.
Operationally the scope included multi-brand restaurant operations and centralized financial oversight, with governance focused on improving hiring, retention, and the development of a talent pipeline as articulated by Seagrass leadership. The vendor positioned the platform as a modern cloud solution delivering simplicity and scale, intended to build a next generation employee experience and to enable better, faster decisions that contribute commercial value to the business.
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Payroll | HCM |
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2016 | 2016 |
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Workforce Management | HCM |
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2016 | 2016 |
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Workforce Scheduling | HCM |
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2016 | 2016 |
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Seagrass Boutique Hospitality Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014 Seagrass Boutique Hospitality Group implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The implementation is referenced on the company website and functions as the primary collaboration and productivity suite for the organization.
The deployment of Google Workspace (Formerly Google G-Suite) centers on core Collaboration modules configured through the Google Workspace admin console, including Gmail, Google Drive, Google Docs, Sheets, Slides, Calendar, and Google Meet. Public signals on the website align with domain-managed email and shared document workflows, indicating centralized account provisioning and shared drive usage for document collaboration.
Operational coverage spans corporate teams and property operations within Seagrass Boutique Hospitality Group, supporting business functions such as corporate communications, reservations coordination, and property-level collaboration. Governance is administered via the Google Workspace console, with standard controls for user and group management, access policies, and admin oversight to maintain consistent configuration and secure access across the organization.
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Seagrass Boutique Hospitality Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017 Seagrass Boutique Hospitality Group deployed Intuit Mailchimp as its Marketing Automation solution. The deployment focused on website-driven subscriber capture and email campaign orchestration for the company's Australia operations, with Intuit Mailchimp embedded on the corporate website to collect guest signups and manage promotional lists.
Intuit Mailchimp was configured to provide core Marketing Automation capabilities including audience management, template-driven campaign design, scheduled and automated email workflows, list segmentation, A B testing, and built-in reporting. Implementation emphasized reusable campaign templates and segmentation rules to support targeted promotional campaigns and recurring guest communications.
The implementation integrates Intuit Mailchimp directly with the Seagrass website through embedded signup forms and site tracking, enabling web sourced leads to flow into centralized audience lists. Operational coverage centered on the marketing and guest engagement functions, where marketing teams manage campaign creation, subscriber lifecycle, and on site capture points for newsletters and offers.
Governance and workflow changes focused on centralizing subscriber data control and standardizing campaign approval and cadence, with marketing owning list hygiene, segmentation policies, and template libraries. The narrative centers on Intuit Mailchimp as the Marketing Automation platform driving web to email orchestration and subscriber management for Seagrass Boutique Hospitality Group.
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Seagrass Boutique Hospitality Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2020 | 2020 |
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Seagrass Boutique Hospitality Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Seagrass Boutique Hospitality Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Seagrass Boutique Hospitality Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Chief People Officer | CXO | HR | ||||
| Head of IT | Director | IT | ||||
| Payroll Manager | Manager | Finance | ||||
| COO | CXO | Finance |
Apps Being Evaluated by Seagrass Boutique Hospitality Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-01-21 | Seagrass Boutique Hospitality Group | Evaluated | Tanda | Tanda Rostering and Attendance | Time and Attendance | HCM |