Pleasanton, 94566, CA,
United States
Sedai Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Sedai and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 Sedai employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sedai has purchased the following applications: Kwanzoo for Account Based Marketing in 2023, Ask Squid Web Analytics for Analytics and BI in 2024, Greenhouse ATS for Applicant Tracking System in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sedai is running and its propensity to invest more and deepen its relationship with Kwanzoo , Konfetti , AskSquid or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sedai revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sedai intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Kwanzoo | Legacy | Kwanzoo | Account Based Marketing | CRM | n/a | 2023 | 2023 | ||
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Account Based Marketing | CRM |
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2024 | 2024 |
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Customer Data Platform | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Analytics, Sales Analytics, Customer Support | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Marketing Automation, Sales Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2019 | 2019 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| AskSquid | Legacy | Ask Squid Web Analytics | Analytics and BI | Analytics and BI | n/a | 2024 | 2024 | In 2024, Sedai deployed Ask Squid Web Analytics on its public website. Ask Squid Web Analytics provides Sedai with Analytics and BI capabilities focused on web traffic, user behavior, and funnel analysis, supporting marketing and product measurement. The implementation uses client side instrumentation through the Ask Squid Web Analytics tracking snippet to capture pageviews, custom event tracking, sessionization, and conversion funnels, with configurable dashboards and segmentation for behavioral analysis. Configuration work established an event taxonomy and dashboard templates tailored to marketing campaigns and product feature usage, and the Ask Squid Web Analytics dashboards are set to surface real time metrics, cohort views, and funnel abandonment points. Operational responsibility is organized across marketing, product, and client success teams who maintain event definitions and dashboard ownership, with central oversight for data governance and tag management. Rollout proceeded incrementally, beginning with core pages and expanding to key conversion touchpoints, and included verification steps for data quality and consent compliance, with ongoing maintenance focused on preserving the tracking schema and aligning analytics capture with business reporting needs. |
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 | ||
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Digital Adoption | HCM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Application Performance Management | ITSM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Apps Development | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
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2023 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Online Meeting Scheduling | Collaboration |
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2021 | 2021 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Generative AI Platforms | AI Development |
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2024 | 2024 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Shopping Cart Management | eCommerce |
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2024 | 2024 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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