SERE Motors
7-13 Boucher Road, Belfast,
Belfast, BT12 6HR,
United Kingdom
Belfast, BT12 6HR,
United Kingdom
44 28 9020 5100
Automotive
SERE Motors Technographics
SERE Motors Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SERE Motors and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 SERE Motors employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SERE Motors has purchased the following applications: Autoline Drive DMS for Dealership Management in 2016, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2018, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SERE Motors is running and its propensity to invest more and deepen its relationship with CDK Global , LivePerson , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SERE Motors revenues, which have grown to $58.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SERE Motors intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SERE Motors Tech Stack and Enterprise Applications
SERE Motors ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | Autoline Drive DMS | Dealership Management | ERP Services and Operations | n/a | 2016 | 2017 |
In 2016, Sere Motors switched to CDK Global Autoline Drive DMS to improve lead management and customer contact processes across its retail and aftersales operations. The implementation targeted Sere Motors retail franchises for Seat, Mitsubishi and SsangYong, the company’s aftersales franchises for Fiat and Renault, and a used car supermarket, covering two physical sites in Belfast and Lisburn, and a customer database of more than 41,000 records, with a turnover of £45 million in 2016.
The deployment emphasized Autoline Drive DMS capabilities in Dealership Management for lead capture, customer contact orchestration and campaign-driven communications, specifically configuring workflows for ownership cycle touchpoints such as service and MOT reminders, anniversary communications and special offers. Drive was used to consolidate customer contact processes and to support expansion of the used car operation, with configuration work focused on data hygiene and automated customer outreach modules.
CDK Global worked closely with Sere Motors on installation activities, conducting detailed reviews of database interactions and dealership processes before cutover. Sere Motors spent nine months preparing and cleansing the customer database and aligning processes, the cutover to Autoline Drive DMS took one week, the system required three months of stabilization to run smoothly, and it took three years for all modules to become fully functional across the estate.
Governance during rollout included joint process reviews and staged configuration validation to align sales and aftersales workflows with the Dealership Management application. The program centered on process alignment, data governance and phased module adoption to ensure customer contact automation and lead management features were operational across both sites and all franchise operations.
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SERE Motors AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, SERE Motors implemented LivePerson Conversational Cloud on its customer-facing website. The LivePerson Conversational Cloud deployment serves as a web channel for conversational engagement and is categorized as Chatbots and Conversational AI, providing real-time messaging and automated conversational workflows for visitors to the SERE Motors site in the United Kingdom.
The implementation emphasizes typical Chatbots and Conversational AI functional modules, including a web messaging widget, automated bot dialog flows, live agent handoff via the LivePerson agent workspace, and conversational analytics for session monitoring. Deployment is architected as a cloud-hosted conversational layer embedded in the website front-end, with centralized administration for bot scripts, routing rules, and operator queues managed by customer service and online sales teams. Governance focused on operationalizing chat workflows and agent escalation procedures, aligning digital engagement with existing customer support processes without referencing external integration vendors.
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SERE Motors Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, SERE Motors implemented Microsoft 365 to centralize Collaboration across corporate functions. The deployment established a Microsoft 365 SaaS tenancy to provide email, team messaging, document collaboration, OneDrive file sync and SharePoint intranet services, and was administered through a consolidated tenant model with role based access control and identity alignment to Azure Active Directory. Microsoft 365 was positioned as the primary Collaboration platform for internal communication and document lifecycle management.
Rollout followed a phased departmental approach that covered engineering, product, sales and corporate operations, with governance controls defined for content classification, external sharing and group lifecycle management. Configuration emphasized tenant level policies, group and site provisioning standards, and end user onboarding to standardize collaboration workflows and meeting orchestration across SERE Motors. Ongoing operational scope included centralized administration, user training programs and policy enforcement to sustain consistent Collaboration practices.
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SERE Motors CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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SERE Motors ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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SERE Motors PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2020 | 2020 |
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SERE Motors IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at SERE Motors
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Manging Director | Director | Finance | |
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Marketing Manager | Manager | Marketing | |
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Apps Being Evaluated by SERE Motors Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SERE Motors IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SERE Motors digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD SERE Motors Technographics
SERE Motors is a Automotive organization based in United Kingdom,
with around 100 employees and annual revenues of $58.0 million.
SERE Motors operates a diverse technology stack with applications such as
Autoline Drive DMS, LivePerson Conversational Cloud and Microsoft 365,
covering areas like Dealership Management, Chatbots and Conversational AI and Collaboration.
SERE Motors has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as CDK Global, LivePerson and Microsoft.
SERE Motors recently adopted applications including
Xandr Invest (ex AppNexus DSP) in 2021, New Relic APM in 2021 and Rackspace Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SERE Motors’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SERE Motors’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SERE Motors technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.