SERE Motors Digital Transformation Initiatives

About the Customer

SERE Limited is a family-run, car dealership based in Lisburn and Belfast.

Scope and Challenges

Sere Motors switched to CDK Autoline Drive system with the goal of improving its lead management and customer contact process to help it grow its market share and used car operationPrior to Drive being installed at the dealership, forms were filled in by hand, whereas now information is put in once and populated between departments, cutting down admin time.

Outcome and Implications

“Everything is also integrated between the manufacturer and the dealership, which is essential, as we didn’t want our staff to be entering data into the system three or four times. This integration also has a significant impact on parts as well, as we can see stock and parts orders, reducing cost, workload and time. Since installing the new system, reduced annual mailer costs by £78,000, to under £1,500 due to the new DMS contacting customers by their preferred method "-said Stanley Edgar Managing Director at Sere Motors.

Quotes

“The CDK Drive system was the recommended one by our manufacturer partner, which meant new leads would come directly into our DMS, allowing the dealership to act quickly. Everything has also integrated between the manufacturer and the dealership, which is essential, as we didn’t want our staff to be entering data into the system three or four times. This integration also has a significant impact on parts as well, as we can see stock and parts orders, reducing cost, workload and time."-said Stanley Edgar Managing Director at Sere Motors.


7-13 Boucher Road, Belfast
Belfast, x , BT12 6HR
United Kingdom
44 28 9020 5100
https://www.seremotors.com/
Industry Employees Revenue
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Enterprise Software & Cloud Applications Purchased by SERE Motors


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IT Decision Makers and Key Stakeholders at SERE Motors


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