Shanghai, 201199,
China
Shanghai Sheenly Lighting Co. Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Shanghai Sheenly Lighting Co. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 480 Shanghai Sheenly Lighting Co. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Shanghai Sheenly Lighting Co. has purchased the following applications: Singoo Marketing for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Shanghai Sheenly Lighting Co. is running and its propensity to invest more and deepen its relationship with Singoo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Shanghai Sheenly Lighting Co. revenues, which have grown to $56.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Shanghai Sheenly Lighting Co. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Singoo | Legacy | Singoo Marketing | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, Shanghai Sheenly Lighting Co. deployed Singoo Marketing as a web-embedded Marketing Automation solution. The implementation centers on using Singoo Marketing directly on the company website to capture visitor signals and support demand generation for the manufacturing business.
The deployment was configured to leverage core Marketing Automation capabilities, including on-site behavior tracking, lead capture forms and landing pages, automated email and nurture workflows, and list segmentation for targeted campaigns. Singoo Marketing was provisioned to manage campaign orchestration and basic personalization logic consistent with Marketing Automation functional patterns.
Operationally the Singoo Marketing instance is oriented toward the companys marketing and sales lead funnel, with website-embedded scripts and form handlers routing captured prospects into internal follow-up processes. The implementation emphasizes web-to-lead conversion and campaign execution on the company site rather than cross-platform integrations.
Governance for the rollout focused on campaign lifecycle and content approval, segmentation rules, and tag taxonomy to ensure consistent lead scoring and campaign assignment. Configuration work included mapping tracking events on product and contact pages, establishing campaign templates, and defining workflow triggers used by marketing and sales operations.
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