Shanghai Tanluzhe Outdoor Sporting Goods Co Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Shanghai Tanluzhe Outdoor Sporting Goods Co and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 95 Shanghai Tanluzhe Outdoor Sporting Goods Co employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Shanghai Tanluzhe Outdoor Sporting Goods Co has purchased the following applications: AppTweak for Marketing Analytics, Customer Analytics in 2024, Alibaba Cloud CDN for Content Delivery Network in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Shanghai Tanluzhe Outdoor Sporting Goods Co is running and its propensity to invest more and deepen its relationship with AppTweak , Alibaba or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Shanghai Tanluzhe Outdoor Sporting Goods Co revenues, which have grown to $9.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Shanghai Tanluzhe Outdoor Sporting Goods Co intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AppTweak | Legacy | AppTweak | Marketing Analytics, Customer Analytics | CRM | n/a | 2024 | 2025 |
In 2024, Shanghai Tanluzhe Outdoor Sporting Goods Co implemented AppTweak for ASO and Market Intelligence to localize app store metadata, creatives and in-store events to support overseas expansion. The implementation targeted marketing and ASO process areas and prioritized regions including Southeast Asia, Europe and the United States.
AppTweak's ASO and Market Intelligence capabilities were configured to manage localized metadata sets, creative asset variants, and in-store event calendars. The project established reusable metadata templates and creative variant libraries to accelerate multi-market publishing, and used market intelligence to prioritize keyword and category optimization aligned to regional storefront behavior.
Operational coverage spanned the company's marketing and ASO teams, with rollout coordination across the targeted regions and execution concentrated on app store storefronts and in-store event mechanisms. Execution focused on mapping language variants to market-specific creatives and scheduling localized events for peak storefront visibility.
Governance introduced centralized review gates for localized metadata and a staged rollout of creative variants to country storefronts, aligning marketing workflows to AppTweak outputs. The localization effort increased impressions by approximately 60% and drove up to 70% more downloads in key markets, results reported January to May 2025. This deployment positioned AppTweak as the primary ASO and Market Intelligence platform supporting Shanghai Tanluzhe Outdoor Sporting Goods Co's overseas marketing operations.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Alibaba | Legacy | Alibaba Cloud CDN | Content Delivery Network | IaaS | n/a | 2023 | 2023 |
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