SharkNinja
89 A Street, Suite 100,
Needham, 2494, MA,
United States
Needham, 2494, MA,
United States
1 617-243-0235
Consumer Packaged Goods
SharkNinja Technographics
SharkNinja Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SharkNinja and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3688 SharkNinja employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SharkNinja has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2018, Lever by Employ for Applicant Tracking System in 2017, Salesforce Agentforce Personal Shopper for Chatbots and Conversational AI in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SharkNinja is running and its propensity to invest more and deepen its relationship with Oracle , Employ , Willis Towers Watson or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SharkNinja revenues, which have grown to $5.53 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SharkNinja intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SharkNinja Tech Stack and Enterprise Applications
SharkNinja ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, SharkNinja implemented Oracle Cloud ERP as a strategic enterprise financial system. The Oracle Cloud ERP deployment targeted ERP Financial functions to centralize financial management across global operations supporting the Shark and Ninja consumer brands, and it was executed as part of a broader IT roadmap driven by EVP Global Operations and IT.
The implementation configured core financial management capabilities typical of an ERP Financial system, including general ledger consolidation, accounts payable automation, accounts receivable workflows, procurement controls, and period close automation. Configuration work emphasized integration with supply planning and order fulfillment workflows to support faster days to ship and improved inventory accuracy.
Oracle Cloud ERP was integrated into a wider application ecosystem, explicitly linking to advanced DOMO analytics and an e-commerce ecosystem built on Intershop with customer service routing through Zendesk. Operational coverage spanned global operations and IT, and the ERP implementation supported distribution and demand and supply planning processes that underpinned fill rate and inventory initiatives.
Governance included instituting a Center of Excellence focused on continuous efficiency improvements and a global IT roadmap that prioritized the Oracle Cloud ERP rollout. Reported outcomes concurrent with this program included revenue growth of 30 percent, EBITDA improvement of 25 percent, fill rates reaching 96 percent, inventory turns of 5.4, a 12 percent reduction in distribution costs equal to $3 million, $10 million in MEI savings, a reduction in days to ship from 13.4 days to 3.4 days, and a $50 million reduction in finished goods inventory achieved through optimized global demand and supply planning processes.
|
SharkNinja HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, SharkNinja implemented Lever by Employ as its Applicant Tracking System. Lever by Employ is deployed on SharkNinja's public careers presence, with job postings and the apply flow served through the Lever-hosted application at jobs.lever.co/sharkninja, which reflects direct career site integration and live candidate capture on the company website. The implementation establishes Lever by Employ as the centralized applicant intake and tracking mechanism for recruiting workflows.
The deployment leverages Applicant Tracking System capabilities such as configurable hiring pipelines, requisition management, candidate profile consolidation, interview scheduling, and offer tracking, enabling recruiting and HR teams to manage end to end workflows within the Lever platform. Integration is centered on the careers site embedding of Lever application forms and job listings, preserving applicant data continuity from public job ad to internal review queues. Governance appears to rely on role based access and pipeline configuration to structure approvals and interview handoffs across recruiting and hiring managers, aligning system workflows with SharkNinja hiring processes.
|
|
|
|
|
Employee Engagement | HCM |
|
2022 | 2022 |
|
SharkNinja AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Agentforce Personal Shopper | Chatbots and Conversational AI | AI-Powered Application | n/a | 2025 | 2025 |
In 2025, SharkNinja deployed Salesforce Agentforce Personal Shopper. The implementation uses Chatbots and Conversational AI to introduce autonomous agents that guide customers through product selection and purchasing workflows.
The implementation centers on Salesforce Agentforce Personal Shopper with Commerce skills configured to enable guided shopping, add to cart and checkout actions, product Q&A, troubleshooting, and return handling. The solution was integrated with Salesforce Commerce Cloud to surface conversational guidance inside the storefront and to initiate commerce actions such as cart updates and checkout intents while capturing return intents for follow up.
Operational coverage spans more than 30 markets, extending the conversational layer across global customer service and commerce channels. Business functions impacted include customer service, e-commerce operations, product support, and returns processing, with conversational skills designed for regional catalog and language variations.
Governance is organized around centralized conversational skill management and a phased regional rollout to standardize intents, escalation rules, and the handoff between autonomous agents and human representatives. Expected outcomes include 24/7 tailored support and a reduced workload for human agents as autonomous agents handle guided shopping and routine troubleshooting.
|
SharkNinja Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2018 | 2018 |
|
|
|
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
|
|
|
|
Collaboration | Collaboration |
|
2020 | 2020 |
|
SharkNinja Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Enterprise Content Management | Content Management |
|
2020 | 2020 |
|
SharkNinja eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2017 | 2017 |
|
SharkNinja SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Order Management | SCM |
|
2020 | 2020 |
|
|
|
|
|
Order Management, Inventory Management | SCM |
|
2017 | 2017 |
|
|
|
|
|
Real-Time Transportation Visibility | SCM |
|
2020 | 2020 |
|
SharkNinja CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Experience | CRM |
|
2018 | 2018 |
|
|
|
|
|
Customer Support | CRM |
|
2019 | 2019 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
SharkNinja ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2018 | 2018 |
|
|
|
|
|
Remote Monitoring and Management | ITSM |
|
2016 | 2016 |
|
SharkNinja PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Computational Fluid Dynamics (CFD) | PLM and Engineering |
|
2015 | 2015 |
|
|
|
|
|
Optical Simulation and Design | PLM and Engineering |
|
2014 | 2015 |
|
SharkNinja TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
|
SharkNinja IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
SharkNinja CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2018 | 2018 |
|
SharkNinja Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Professional Services | Professional Services |
|
2023 | 2023 |
|
IT Decision Makers and Key Stakeholders at SharkNinja
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Finance Director | Director | Finance | |
|
|
|
Vice President Finance - Financial Planning & Analysis | VP | Finance | |
|
|
|
Director Business Transformation, IT | Director | Finance | |
|
|
|
Senior Director Finance - FP&A | Director | Finance | |
|
|
|
Director of Purchasing | Director | Procurement | |
|
|
|
Senior E-Commerce & Retail Account Manager | Manager | Sales | |
|
|
|
Senior Manager Ecommerce | Manager | Sales | |
|
|
|
Director Retail & Trade Marketing | Director | Marketing | |
|
|
|
CIO | CXO | Finance | |
|
|
|
Senior Director Human Resources | Director | HR | |
|
|
|
EVP Chief People Officer | CXO | HR | |
|
|
|
Director, People Analytics & Operations | Director | HR | |
|
|
|
Global Benefits Manager | Manager | HR | |
|
Apps Being Evaluated by SharkNinja Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SharkNinja IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SharkNinja digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD SharkNinja Technographics
SharkNinja is a Consumer Packaged Goods organization based in United States,
with around 3688 employees and annual revenues of $5.53 billion.
SharkNinja operates a diverse technology stack with applications such as
Oracle Cloud ERP, Lever by Employ and Salesforce Agentforce Personal Shopper,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
SharkNinja has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Employ and Salesforce.
SharkNinja recently adopted applications including
Salesforce Agentforce Personal Shopper in 2025, Ascensos Call Centre Service in 2023 and Willis Towers Watson Employee Engagement in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SharkNinja’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SharkNinja’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SharkNinja technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.