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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

SimpleTire Tech Stack and Enterprise Applications

Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Jotform Legacy JotForm Form Builder Web Content Management Content Management n/a 2022 2022
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Picquora Legacy Picquora AI PIM Product Information Management eCommerce n/a 2023 2023
In 2023, SimpleTire deployed Picquora AI PIM to enhance product catalog enrichment and image driven fitment for its ecommerce operations in the United States. Picquora AI PIM is used in SimpleTire's Product Information Management workflows to provide AI driven product recognition and to populate structured tire fitment attributes for product pages and catalog records. The implementation centered on PIM catalog enrichment and image based fitment capabilities, leveraging machine vision to extract tire attributes from images and generate suggested attribute sets for titles, specifications, and compatibility fields. Configuration emphasized automated enrichment pipelines with curator review, allowing catalog managers to validate and approve AI suggested metadata before publishing. Picquora is listed on the vendor site as a client and integration, and the deployment integrated Picquora AI PIM with SimpleTire's ecommerce catalog and vehicle fitment processes to surface compatibility data in search and product detail workflows. Operational scope included merchandising, catalog management, and ecommerce operations focused on tire fitment accuracy across the United States. Governance and workflow changes introduced validation checkpoints and content stewardship for enriched records, aligning product data owners and merchandising teams on approval gates. Reported vendor outcomes for this engagement include faster vehicle inspection and improved customer satisfaction as a result of the Picquora AI PIM enhancements.

IT Decision Makers and Key Stakeholders at SimpleTire

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by SimpleTire Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SimpleTire IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SimpleTire digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD SimpleTire Technographics
SimpleTire is a Retail organization based in United States, with around 360 employees and annual revenues of $112.0 million.
SimpleTire operates a diverse technology stack with applications such as JotForm Form Builder and Picquora AI PIM, covering areas like Web Content Management and Product Information Management.
SimpleTire has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Jotform and Picquora.
SimpleTire recently adopted applications including Picquora AI PIM in 2023 and JotForm Form Builder in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SimpleTire’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates SimpleTire’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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