Trevose, 19053, PA,
United States
SimpleTire Technographics
SimpleTire Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SimpleTire and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 360 SimpleTire employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SimpleTire has purchased the following applications: JotForm Form Builder for Web Content Management in 2022, Picquora AI PIM for Product Information Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SimpleTire is running and its propensity to invest more and deepen its relationship with Jotform , Picquora or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SimpleTire revenues, which have grown to $112.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SimpleTire intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SimpleTire Tech Stack and Enterprise Applications
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Jotform | Legacy | JotForm Form Builder | Web Content Management | Content Management | n/a | 2022 | 2022 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Picquora | Legacy | Picquora AI PIM | Product Information Management | eCommerce | n/a | 2023 | 2023 |
In 2023, SimpleTire deployed Picquora AI PIM to enhance product catalog enrichment and image driven fitment for its ecommerce operations in the United States. Picquora AI PIM is used in SimpleTire's Product Information Management workflows to provide AI driven product recognition and to populate structured tire fitment attributes for product pages and catalog records.
The implementation centered on PIM catalog enrichment and image based fitment capabilities, leveraging machine vision to extract tire attributes from images and generate suggested attribute sets for titles, specifications, and compatibility fields. Configuration emphasized automated enrichment pipelines with curator review, allowing catalog managers to validate and approve AI suggested metadata before publishing.
Picquora is listed on the vendor site as a client and integration, and the deployment integrated Picquora AI PIM with SimpleTire's ecommerce catalog and vehicle fitment processes to surface compatibility data in search and product detail workflows. Operational scope included merchandising, catalog management, and ecommerce operations focused on tire fitment accuracy across the United States.
Governance and workflow changes introduced validation checkpoints and content stewardship for enriched records, aligning product data owners and merchandising teams on approval gates. Reported vendor outcomes for this engagement include faster vehicle inspection and improved customer satisfaction as a result of the Picquora AI PIM enhancements.
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IT Decision Makers and Key Stakeholders at SimpleTire
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by SimpleTire Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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