Sinful Group Technographics
Sinful Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sinful Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Sinful Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sinful Group has purchased the following applications: Teamtailor ATS for Recruiting, Applicant Tracking System in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Zendesk Service for Customer Support in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sinful Group is running and its propensity to invest more and deepen its relationship with Teamtailor , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sinful Group revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sinful Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sinful Group Tech Stack and Enterprise Applications
Sinful Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022 Sinful Group implemented Teamtailor ATS, deploying Recruiting,Applicant Tracking System capabilities directly on its public website to centralize candidate intake and careers branding. Teamtailor ATS is embedded into the Sinful Group careers site to capture applications, present employer branding content, and route candidates into structured hiring pipelines for the retailer.
The implementation configured core ATS modules such as job posting and requisition management, candidate management and pipeline visualization, interview scheduling and feedback collection, and offer workflow tracking. Configuration emphasized career site presentation and application flow optimization, with Teamtailor ATS handling candidate touchpoints from application submission through offer stages.
Operational ownership rests with Sinful Group HR and recruiting teams, supporting hiring across corporate functions and retail store hiring in Denmark, with administrative roles controlling pipelines and hiring permissions. Governance focused on standardizing hiring workflows and pipeline stages within Teamtailor ATS to create repeatable recruitment processes, while the careers site integration ensured public job listings and application capture were unified under the Teamtailor ATS Recruiting,Applicant Tracking System.
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Sinful Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Sinful Group implemented Google Workspace (Formerly Google G-Suite). Google Workspace serves as a Collaboration application providing enterprise email, calendar, document collaboration, cloud file storage and identity management for the organization. Public site source references indicate Google Workspace assets are present on the Sinful Group website, confirming external visibility of the deployment.
The deployment reflects a cloud-hosted SaaS architecture with domain provisioning and centralized administration configured to support approximately 200 employees across retail and corporate functions in Denmark. Functional modules aligned with the Collaboration category include Gmail, Google Calendar, Google Drive and collaborative document tooling, implemented alongside group-based access controls and shared drive structures to manage merchandising assets and internal operations. Governance centers on domain-level administration and collaborative workflow configuration rather than on-premises infrastructure management.
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Collaboration | Collaboration |
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2022 | 2022 |
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Sinful Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2015 | 2015 |
In 2015, Sinful Group implemented Zendesk Service on its website to centralize customer inquiries and web based support. Sinful Group uses Zendesk Service as its Customer Support application to handle customer service and ecommerce support functions for its Denmark retail operations.
Deployment centered on embedding the Zendesk Service web widget and configuring core customer support modules including ticketing, knowledge base publication, email routing, and live chat workflows. Configuration work emphasized standardized ticket routing, workflow automation for inquiry triage, and reporting dashboards to surface operational status and service queues. Operational scope covered the customer service and ecommerce teams, with governance defined around ticket ownership, escalation paths, and SLA driven response workflows.
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IT Decision Makers and Key Stakeholders at Sinful Group
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Apps Being Evaluated by Sinful Group Executives
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